Along with the dramatic boost to new player registrations and a 40 percent increase in daily logins, EverQuest II has also experienced a 200 percent surge in in-game item sales after introducing a tiered plan with free and subscription options, alongside microtransactions.
"Plus we have added a lot of new subscriptions," said SOE president John Smedley. "All during the time that some really good competition hit the market." December also saw the launch of Electronic Arts and BioWare's highly anticipated subscription-based MMORPG Star Wars: The Old Republic.
SOE currently has at least two MMORPGs in development, including a project codenamed "EverQuest Next" and Planetside 2, the latter of which Smedley has already said will launch with a free-to-play approach inspired by Riot Games' popular RTS League of Legends.