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Analyst:  The Old Republic  sales concerns are 'overdone'
Analyst: The Old Republic sales concerns are 'overdone'
January 20, 2012 | By Mike Rose




Analyst group Macquarie Securities has released a new report which states that, while there are clearly concerns in the industry that Electronic Arts and BioWare's recently released Star Wars: The Old Republic isn't selling as well as first hoped, these outcries are "overdone."

Star Wars: The Old Republic released last month, and surpassed 1 million paid subscribers in just three days, the fastest any MMO has achieved that milestone.

Yet despite this strong start, publisher EA's stock is down 30 percent compared to its 52-week high price on November 4 last year, thanks in part to "speculation" regarding sales figures for the game from outside parties, suggests Macquarie's Ben Schachter.

Schachter notes that many of the issues which are being brought up are based on conjecture -- for example, the fact that EA has not yet given sales figures for the game does not automatically mean that numbers must be bad.

He also explained that, while retail sales of the title, as tracked by NPD, were weak, he expects that the majority of initial sales occurred through the Origin digital distribution service, and therefore have not been accounted for.

In light of this, the company has stuck with its "Outperform" rating, and believes that the game may achieve initial sell-in sales of 1.5 million -- although Schachter was quick to note that long-term sustainability of subscribers to the game is currently unclear.

Wedbush, another analyst firm, concurs with that stance and says investors' concerns are "overblown." The group estimates that Electronic Arts sold over 800,000 units last month through retail and Origin, and will have sold 2 million total in its first year of sale.

Though other analysts previously said the game may potentially sell 3 million units in its first year, Wedbush calls those predictions "not only unrealistic, but [bordering] on the absurd."

The analyst group, which also gives EA an "Outperform" rating, adds, "EA will generate significant operating profits from Star Wars in both [fiscal 2012 and 2013 (ending March)], and will generate considerable revenue growth year-over-year."


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Comments


Christopher Lee
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I just bought into EA. Been looking at the downgrades and harsh criticisms about the cash-flow out, but I absolutely concur with your sentiments above. Most of the articles I've read talk about the stats the NPD has posted, but again - these don't take into account the digitally distributed copies. Let's hope we're proved right and they have something to show come Feb. 1.

david vink
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I loved you in Dracula.

J Z
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Is there a misinterpretation on this type of game? The link for the "surpassed 1 million" paid subscribers is from the game's release (Date says Dec 23rd). The game is free for the first 30 days (no subscription, still have to pay for the game up front). The stock market worries seem to be more about questions about the game's retention rate, than the initial sales. We still haven't even hit the 30-days after release date for the game...



Anyways I would agree the stock dropping so much over this does seem a bit ridiculous. EA has quite a diverse and successful lineup and this past year has been great for them, I guess the stock market is all about future success and I would agree that this single game's future success does seem to be up in the air depending on how many subscribers they need to maintain it.

Todd Boyd
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NOTHING IS WORTH ANYTHING IF IT ISN'T WORTH MILLIONS OF DOLLARS IN PROFIT...



right?

Adam Bishop
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Needs "IMMEDIATELY" after "PROFIT".

Gerald Belman
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I bought EA recently. I'm sticking with it until SWTOR has run it's course. Once people get really into it like they did with WOW - we could see 2 or 3 millions subscribers. The game has so much potential to improve their customer base.

Bob Johnson
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Ea hasn't made money in years. Surprised stock was as high as it was.



Not confident about this game making much money. Sounds like it is a grind after you get through the "single player" content.

Bob Johnson
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? Dude how is it absurd if their SEC annual reports show no profits for years?



Look it up Dude.


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