UK TV broadcaster Channel 4 has launched SuperMe, a new online series filmed entirely via EA's life simulator The Sims 3.
The new show is completely unchoreographed, according to Channel 4, with producer Somethin' Else simply putting a group of four Sims, the "Super Mes," into specific situations and then recording the action that unfolds.
The team has given each Sim detailed traits and ambitions, and is looking to follow each Sim around and capture what they do as part of this observational documentary.
As reported by Televisual, Somethin' Else chief creative officer Paul Bennun explained, "This is one of the most exciting projects we have made yet and points to the future of interactive storytelling."
"It's incredibly moving and funny at times, and a true collaboration between humans and robots. We have become very attached to them. We are delighted to be able to work with Channel 4 Education to make it real."
Claire Ridley, The Sims UK business lead at Electronic Arts, added, "It's no surprise a game like The Sims 3 can be put to such creative use, but we are still incredibly excited by this truly novel use of our world-beating technology."