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  TastemakerX raises $1.8M for gamifying music discovery
by Eric Caoili [Social/Online, Smartphone/Tablet, Business/Marketing]
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February 8, 2012
 

Newsbrief: TastemakerX raised $1.8 million to fund its platform for looks to gamify music discovery "in the same way fantasy sports leagues gamify professional sports" with a mobile application.

The San Francisco-based company's TastemakerX Music social mobile app, which will release with a private beta in early March, helps users discover music artists, trends, and inspiration. They can build up a "Personal Influence Score" by sharing their favorite music with others.

Participants in this series A round of financing include Guggenheim Partners, Baseline Ventures, True Ventures, AOL Ventures, and Tekton Ventures. Various media industry advisors and veterans, as well as previous angel investors also participated.
 
   
 
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