Imangi Studios' endless running game for iOS Temple Run
has been downloaded more than 36 million times since launching in August, and five months after it switched to a free-to-play model.
The Washington D.C.-based independent studio reached that milestone less than a month after it crossed 20 million downloads
, and a week after Apple removed
the unauthorized copy cat game Temple Jump
(and a number of other alleged clones) from the App Store.
Imangi recently told Gamasutra
that making Temple Run
free-to-play (it was previously priced at $0.99) last September immediately increased the game's revenues by five times thanks to in-game purchases. The mobile developer intends to eventually release a version of the title for Android devices.