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 Temple Run  downloaded 36M times on iOS
Temple Run downloaded 36M times on iOS
 

February 10, 2012   |   By Eric Caoili

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More: Smartphone/Tablet, Business/Marketing





Newsbrief: Imangi Studios' endless running game for iOS Temple Run has been downloaded more than 36 million times since launching in August, and five months after it switched to a free-to-play model.

The Washington D.C.-based independent studio reached that milestone less than a month after it crossed 20 million downloads, and a week after Apple removed the unauthorized copy cat game Temple Jump (and a number of other alleged clones) from the App Store.

Imangi recently told Gamasutra that making Temple Run free-to-play (it was previously priced at $0.99) last September immediately increased the game's revenues by five times thanks to in-game purchases. The mobile developer intends to eventually release a version of the title for Android devices.
 
 
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