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Lego Group renews  Star Wars  licensing deal
Lego Group renews Star Wars licensing deal
February 13, 2012 | By Mike Rose

February 13, 2012 | By Mike Rose
More: Console/PC, Business/Marketing

Newsbrief: Lucasfilm announced today that it has renewed its Star Wars licensing deal with the Lego Group, meaning the latter can continue to produce toys and video games based on popular franchise.

The Lego Group originally acquired the rights to Lucasfilm's Star Wars franchise back in 1999, and the first Lego Star Wars game was released in 2005. The Lego Star Wars video game series has now sold more than 30 million units worldwide.

This new licensing deal allows the Lego Group to utilize the Star Wars brand for the next 10 years. In a statement, Lego's VP of entertainment Jill Wilfert said that the company considers Lego Star Wars to be "a core Lego franchise."

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Chris Hendricks
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On one hand, this is great news. Lego Star Wars revolutionized my concept of a game based on a movie series.

On the other hand... where else does Lego go from here? They've already done all six Star Wars movies and Clone Wars. Unless Star Wars 7 and beyond are going to start being made some time soon, I don't know where they could go from here.

Matthew Cooper
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The Lego Star Wars Saga, Special Edition in 3D

Knights of the Old Lego Republic

Lego X-Wing vs Tie Fighter

And perhaps most seriously:

...if they get around to producing it in the next 10 years.

Joe McGinn
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I would pay one hundred dollars for a Lego Star Wars game based on the Timothy Zahn series. Clone Wars can suck my *** though, it is so dull.