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2D throwback  Rayman: Origins  proves profitable for Ubisoft
2D throwback Rayman: Origins proves profitable for Ubisoft
February 15, 2012 | By Frank Cifaldi

Gamasutra's most overlooked game of 2011 might not have been as ignored as we'd feared, as Ubisoft today revealed that Rayman: Origins has already proven to be a profitable game for the company.

While no specific sales figures were provided (nor was the budget), the company revealed the game's profitability to investors during a conference call Wednesday morning, saying that the title "has the capacity to become a long-term seller for the company."

The success may come as a surprise to some, as the game -- which resembles digital titles such as Castle Crashers or Braid more than the meaty 3D titles one might expect to see at retail -- was sold in a box at the same $60 price point as, say, Assassin's Creed or Call of Duty. Rayman: Origins sold just 50,000 in its first month at U.S. retail, according to NPD.

Rayman: Origins is series creator Michel Ancel's return to the franchise. The game spawned out of a visual pattern-generating engine he and his team created for the now-on-the-backburner Beyond Good & Evil 2, which was experiencing scope problems at the time.

"Let's make a full 2D game instead of half of a 3D game," Ancel told his team at the time.

"The game is just so generous and lush, in all respects," wrote Gamasutra editor in chief Brandon Sheffield in Gamasutra's Top 10 Games of 2011 (it ranked at number 5).

"It asks the player to enter a world that we might have imagined in our childhood, and rarely since."

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Tom Baird
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That's great news. It was a fun, gorgeous game, that met or exceeded expectations for what it was advertised as. Glad it's getting proper recognition.

Kale Menges
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Awesome to hear!;)

Matthew Mouras
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Hooray! Make another! Not that I won't still be playing this title in 5 years :)

Still waiting for UbiArt to open up.

Luis Guimaraes
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Great news! No regrets on Rayman Origins, can't help going back to it over and over again.

Josh Gibson
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Glad to say I bought this game. I don't have much time to play games right now, and this one is the one I keep going back to when I do.

Russell Carroll
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As a 2D gaming fan I'm glad it's doing well for them, I hope it means more 2D games to come.

However, personally I really don't enjoy this game and wish I hadn't bought it.

Dedan Anderson
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2d is far from it's popularity from the 16 bit era is not necessarily all that dead. Just off the top of my head Braid, super meat boy, n+, outland and kirby were all 2d games that seem to have been appreciated by the current gaming masses... i will have to give this one a try...

Ali Afshari
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I'm glad to hear the news. I purchased this not only for the awesome art, but because of the classic 2D platforming...I also heard that if this game was profitable, it would push Ubisoft to continue working on Beyond Good & Evil 2, which was another incentive for me.

Robert Bevill
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Rayman Origins is fantastic. Score one for word-of-mouth.

Jeremie Sinic
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Good news indeed. And the good thing about 2D is that it doesn't get old like 3D usually does.

Trevor Howden
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As a fan of retro games im glad there is still a market for retail retro genres. As much as I love my XBLA games the $15 pricecap can limit the scope of the games that are on it. Thats why I still love to see retail shmups still making their way to the 360

ray sauce
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I remember the original game and it was fun. Now im into more of the games like COD and Battlefield I even play simulation games with airsoft and its so much fun. I get all my stuff from the games from here