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 Alan Wake  PC recoups costs in 2 days
Alan Wake PC recoups costs in 2 days
February 20, 2012 | By Mike Rose

February 20, 2012 | By Mike Rose
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    6 comments
More: Console/PC, Business/Marketing



The PC version of Remedy's Alan Wake, released last week, managed to recoup its development and marketing expenses during the first 48 hours on sale.

The game was released for PC on February 16, nearly two years after it originally launched on Xbox 360. At the time of the Xbox 360 launch, Remedy said that it was not planning a PC version, as Xbox was "the right platform" for the game.

The company's EVP Aki Jarvilehto has now revealed that the PC version has sold very well. While he did not provide exact sales figures, he said in a forum post that both development and marketing expenses have already been accounted for.

He added, "We are very happy with the sales and hitting number one on Steam at launch was nothing short of amazing."

A downloadable spin-off title for the series, Alan Wake's American Nightmare, is also due to be released via Xbox Live Arcade later this week.


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Comments


Iulian Mocanu
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Well that's good to know. The PC port wasn't as big a risk as they though, and maybe more companies would realize that it's not as rare and make more PC versions of their games. I am especially looking at Marvel vs Capcom 3, since a keyboard is second to only an arcade stick in terms of control for them.

Tadhg Kelly
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The world is never that kind Mike.

Joe McGinn
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Sure it is ... I would budget this under #100K for development. Marketing on top, but it's still pretty cheap development.



It's great, fantastic for Remedy. But don't mistake this for more than it is ... they are recouping porting costs, not game development costs.

Glenn Sturgeon
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Didnt this game pretty much fail on the 360? I know it was hit by piracy prety hard. "If i remember correctly" it was pirated more than it sold legitimately. At least at the time i saw another blog article here on gamasutra it had sold about 75k and had been torrented over 80K. sorry i cant find the blog & lost all my intresting links with the death of my other pc.

I do know from this report it was the 360s 2nd most pirated game in 2010.

http://www.gamasutra.com/view/news/32211/Call_Of_Duty_Black_Ops_N
amed_2010s_Most_Pirated_PC_Game.php

Timo Naskali
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From wikipedia: "According to a report by IndustryGamers, sales of Alan Wake would be much higher than previously estimated, at around 1.4 millions, as of December 2011. This includes the digital sales of the game during the Xbox 360 2011 Holiday bundle, which included a token to download Alan Wake, as well as a retail copy of Forza Motorsport 3."



VGChartz estimates the sales of the game to be 1.11 million.

Joseph Caddell
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I bought it the day it came out, I was so excited and suprise to see it available. Im glad Remedy took this route, hoping other studios take example of this....Alan Wake looks prtty darn good on Pc by the way, the controls are fluid too.


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