[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
, 2012— PopCap Games, the worldwide leader
in casual games, today welcomed MONOPOLY Party, an engaging reel
spinning game based on the iconic Hasbro brand, to the Lucky Gem
™. A free, casino-themed social game experience
available exclusively on Facebook, PopCap’s Lucky Gem Casino
has already attracted one million users and half a billion spins
since its launch just eight weeks ago.
Under license from Hasbro, MONOPOLY Party marks the first
instance of third party content coming to the casino-themed
experience and also represents Hasbro’s first offering in the
dynamic casino-themed social games genre. Lucky Gem Casino launched
with seven custom-created luck-based games featuring imagery and
characters from some of PopCap’s most beloved titles
®, and Zuma
®. PopCap’s BAFTA-winning Peggle
® was added a few weeks ago.
Bart Barden, franchise business director at PopCap said:
“We are delighted to welcome the iconic MONOPOLY brand
from Hasbro into the Lucky Gem Casino. We’ve worked hard to
create a spinning reel game experience that truly reflects the
shared fun and excitement of MONOPOLY as represented across a wide
range of gaming platforms while also maintaining the ultra-high
standards that MONOPOLY fans expect.”
Lucky Gem Casino allows Facebook users to play alone or with
friends. Players can compare their winnings, chat in real-time with
friends, play mini-games and share unique game content. The games
are free to play and players may purchase virtual currency in the
form of Facebook credits to accelerate and increase the fun. All
spinning reel games available at the Lucky Gem Casino are free to
play with payouts occurring only in virtual currency, which are not
redeemable or transferrable for cash.
PopCap Games is the leading global developer, publisher and
operator of casual video games: fun, easy-to-learn, captivating
games that appeal to all ages across PC, mobile, social and other
platforms. Based in Seattle, Washington, PopCap was founded in
2000, was acquired by Electronic Arts in 2011, and has a worldwide
staff of more than 600 people in Seattle, San Francisco, Vancouver,
B.C., Dublin, Seoul, Shanghai and Tokyo. PopCap's games have been
downloaded over 1.5 billion times by consumers worldwide, and its
flagship franchise, Bejeweled
®, has sold more than 50 million units.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing
children and families around the world with a wide-range of
immersive entertainment offerings based on the Company's world
class brand portfolio. From toys and games, to television
programming, motion pictures, digital gaming and a comprehensive
licensing program, Hasbro strives to delight its global customers
with well-known and beloved brands such as TRANSFORMERS, LITTLEST
PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE
GATHERING and MONOPOLY. The Company’s Hasbro Studios develops
and produces television programming for markets around the world.
The Hub TV Network is part of a multi-platform joint venture
between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB,
DISCK), in the U.S. Through the company's deep commitment to
corporate social responsibility, including philanthropy, Hasbro is
helping to build a safe and sustainable world for future
generations and to positively impact the lives of millions of
children and families every year. It has been recognized for its
efforts by being named one of the “World’s Most Ethical
Companies.” Learn more at
MONOPOLY © 2012 Hasbro. All Rights Reserved.
# # #
Bejeweled, Bookworm, Chuzzle, Peggle, Zuma and PopCap are
trademarks of Electronic Arts Inc.
MONOPOLY is a trademark of Hasbro and is used with permission.
© 2012 Hasbro. All Rights Reserved.