[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
LOS ANGELES - May 4, 2012 - Atari, one of
the world’s most recognized publishers and developers of
interactive entertainment, today announced it has hired Giancarlo
Mori as Executive Vice President of Product Development. Mori comes
to Atari with over 20 years of games industry experience, most
recently serving as the Chief Creative Officer at Glu Mobile, where
he spearheaded the company’s recent successful strategy shift
from a premium to freemium model. As EVP of Product Development,
Mori will drive the company’s mobile monetization,
development and distribution strategy while expanding internal
development capabilities and building a portfolio of new games
based on its core IP.
“The Atari brand and its lineup of game IP are among the
most recognized around the world,” said Giancarlo Mori, EVP
of Product Developmentat Atari. “There’s an incredible
opportunity to build upon renowned titles including
Missile Command,
Asteroids, and
Centipede, and significantly increasing mindshare among
existing and new gamers alike. I’m honored to join such a
strong executive team under Jim Wilson’s leadership in
support of the company’s expansion on mobile platforms.
”
“Giancarlo understands the complex nature of the evolving
game industry, attained from nearly two decades of work for major
interactive entertainment brands,” states Jim Wilson, CEO,
Atari. “Additionally, his creative skills in mobile game
development has proven incredibly valuable based on his most recent
successes with Glu. The Atari brand has an opportunity to become a
dominant brand in mobile gaming based on the strength of our IP
catalog, and Giancarlo will be a key contributor to helping us
realize this goal.”
In addition to his time at Glu Mobile, Mori has held senior
positions with several top games companies and has been responsible
for leading the development of titles in some of the world’s
most popular franchises. At Activision, Mori served as Vice
President of Production, where he worked on the
Tony Hawk series,
Gun (recognized as the best-selling new intellectual
property of 2005), and high-profile releases in partnership with
Dreamworks Animation. Prior to his time at Activision, Mori worked
at Electronic Arts Canada, where he managed development of the FIFA
franchise, and at Microsoft Games Studios and the Xbox Applications
Group. Mori has also provided creative and product consulting
services to award-winning special FX and digital film studio,
Animal Logic.
About ATARI, SA
Atari (
www.atari.com) is a
multi-platform, global interactive entertainment and licensing
company. The original innovator of video gaming, founded in 1972,
Atari owns and/or manages a portfolio of more than 200 games and
franchises, including world renowned brands like Asteroids®,
Centipede®, Missile Command®, Pong®, Test Drive®,
Backyard Sports®, Ghostbusters®, and Rollercoaster
Tycoon®. Atari capitalizes on these powerful properties by
delivering compelling games online (i.e. browser, Facebook® and
digital download), on smartphones and tablets and other connected
devices. The Company also develops and distributes interactive
entertainment for video game consoles from Microsoft, Nintendo and
Sony. As a licensor, Atari extends its brand and franchises into
other media, merchandising and publishing categories.
Atari has offices in Los Angeles, New York, Paris, Lyon and
London.
© 2012 Atari Interactive, Inc. All rights
reserved.
Atari word mark and logo are trademarks owned by Atari
Interactive, Inc.
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