[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
DAYTONA BEACH, Fla. (May 24, 2012) - NASCAR fans
will determine which Sprint Cup Series Driver will adorn the cover
of the upcoming
NASCAR The Game™: Inside Line
video game in the “Drive for the Cover”
campaign that launches today. The campaign lets NASCAR fans vote in
a bracketed tournament that will be hosted entirely on NASCAR The
Game’s Facebook page, and can be easily accessed at
Voting opens today as the virtual race for the cover begins on
Facebook, where fans will vote for their favorite drivers up to one
time per day. The campaign will be like no other as the voting will
be featured on each driver’s Facebook page as well as their
teams’ and participating sponsors’ Facebook pages. The
four-round, seven-week tournament, will target NASCAR fans and avid
gamers to have a voice in the selection of a cover driver for the
latest NASCAR video game title. Drivers who advance to the next
round will be announced the Monday after voting closes:
MAY 24 – Voting Opens (32 drivers)
JUNE 10 – First Round Closes (16 drivers)
JUNE 17 – Second Round Closes (8 drivers)
JUNE 24 – Third Round Closes (4 drivers)
JUNE 30 – Fourth Round Closes (2 drivers)
JULY 15 – Final Round Closes (Champion)
Activision Publishing, Inc, a wholly-owned subsidiary of
Activision Blizzard Inc. (Nasdaq: ATVI) and leading independent
game developer Eutechnyx announced last week that
The Game™: Inside Line will be released
this fall. Bringing the true NASCAR experience to consoles, the
game will allow players to race with the top NASCAR Sprint Cup
Series drivers, teams and cars, as well as feature all 23
officially licensed racetracks.
NASCAR The Game: Inside Line
is planned to launch Fall 2012 for the Xbox 360®
video game and entertainment system from Microsoft, the
PlayStation®3 computer entertainment system and the Wii™
system from Nintendo.
to vote participate in the “Drive for the Cover”
NASCAR The Game: Inside Line video trailer is available at
The National Association for Stock Car Auto Racing, Inc.
(NASCAR) is the sanctioning body for one of North America's premier
sports. NASCAR races are broadcast in more than 150 countries and
in 20 languages. In the U.S., races are broadcast on FOX, TNT,
ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are
among the most brand-loyal in all of sports, and as a result more
Fortune 100 companies participate in NASCAR than any other sport.
NASCAR consists of three national series (the NASCAR Sprint Cup
Series, NASCAR Nationwide Series, and NASCAR Camping World Truck
Series), four regional series, and one local grassroots series, as
well as two international series. Also part of NASCAR is Grand-Am
Road Racing, known for its competition on road courses with
multiple classes of cars. NASCAR sanctions more than 1,200 races at
100 tracks in more than 30 U.S. states, Canada and Mexico. Based in
Daytona Beach, Fla., NASCAR has offices in eight cities across
North America. The next NASCAR Sprint Cup Series race, the Coca
Cola 600 at Charlotte Motor Speedway, will air May 27 on FOX at
6p.m. ET. For more information and a complete schedule, visit
www.nascar.com. Follow NASCAR on
www.facebook.com/NASCAR or on Twitter:
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading worldwide developer, publisher and
distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United
Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway,
Denmark, the Netherlands, Australia, South Korea, China and the
region of Taiwan. More information about Activision and its
products can be found on the company's website,
Eutechnyx is the world’s leading independent racing game
developer. With a history spanning over 24 years, the studio has
won numerous awards for its million-plus selling titles and
garnered exceptional acclaim in the business sector. As well as its
headquarters in the Gateshead (UK), the company has studios in Hong
(China), Charlotte (USA) and a publishing office in London (UK).
For more information, please visit press.eutechnyx.com.
©2012 Activision Publishing, Inc. Activision is a
registered trademark of Activision Publishing, Inc. "PlayStation"
is a registered trademark of Sony Computer Entertainment Inc.
© 2011 Microsoft Corporation. All rights reserved. Microsoft,
Xbox, Xbox 360, Xbox LIVE and the Xbox logos are trademarks of the
Microsoft group of companies and are used under license from
Microsoft. Wii, Nintendo DS, Nintendo 3DS are trademarks of
Nintendo. Eutechnyx is a registered trademark of Eutechnyx Ltd. All
other trademarks and trade names are the properties of their
respective owners. All rights reserved.