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Press Releases
  “Drive for the Cover” Campaign Lets Fans Vote For Cover Driver of NASCAR ® The Game™: Inside Line
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05/25/2012
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

DAYTONA BEACH, Fla. (May 24, 2012) - NASCAR fans will determine which Sprint Cup Series Driver will adorn the cover of the upcoming NASCAR The Game™: Inside Line video game in the “Drive for the Cover” campaign that launches today. The campaign lets NASCAR fans vote in a bracketed tournament that will be hosted entirely on NASCAR The Game’s Facebook page, and can be easily accessed at NASCARTheGame.com/Vote.

Voting opens today as the virtual race for the cover begins on Facebook, where fans will vote for their favorite drivers up to one time per day. The campaign will be like no other as the voting will be featured on each driver’s Facebook page as well as their teams’ and participating sponsors’ Facebook pages. The four-round, seven-week tournament, will target NASCAR fans and avid gamers to have a voice in the selection of a cover driver for the latest NASCAR video game title. Drivers who advance to the next round will be announced the Monday after voting closes:

MAY 24 – Voting Opens (32 drivers)

JUNE 10 – First Round Closes (16 drivers)

JUNE 17 – Second Round Closes (8 drivers)

JUNE 24 – Third Round Closes (4 drivers)

JUNE 30 – Fourth Round Closes (2 drivers)

JULY 15 – Final Round Closes (Champion)

Activision Publishing, Inc, a wholly-owned subsidiary of Activision Blizzard Inc. (Nasdaq: ATVI) and leading independent game developer Eutechnyx announced last week that NASCAR ® The Game™: Inside Line will be released this fall. Bringing the true NASCAR experience to consoles, the game will allow players to race with the top NASCAR Sprint Cup Series drivers, teams and cars, as well as feature all 23 officially licensed racetracks. NASCAR The Game: Inside Line is planned to launch Fall 2012 for the Xbox 360® video game and entertainment system from Microsoft, the PlayStation®3 computer entertainment system and the Wii™ system from Nintendo.

Visit NASCARTheGame.com/Vote to vote participate in the “Drive for the Cover” campaign.

NASCAR The Game: Inside Line video trailer is available at NASCARTheGame.com/DriveFTC

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune 100 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. The next NASCAR Sprint Cup Series race, the Coca Cola 600 at Charlotte Motor Speedway, will air May 27 on FOX at 6p.m. ET. For more information and a complete schedule, visit www.nascar.com. Follow NASCAR on www.facebook.com/NASCAR or on Twitter: @NASCAR.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

About Eutechnyx

Eutechnyx is the world’s leading independent racing game developer. With a history spanning over 24 years, the studio has won numerous awards for its million-plus selling titles and garnered exceptional acclaim in the business sector. As well as its headquarters in the Gateshead (UK), the company has studios in Hong Kong, Chengdu

(China), Charlotte (USA) and a publishing office in London (UK). For more information, please visit press.eutechnyx.com.

©2012 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. © 2011 Microsoft Corporation. All rights reserved. Microsoft, Xbox, Xbox 360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. Wii, Nintendo DS, Nintendo 3DS are trademarks of Nintendo. Eutechnyx is a registered trademark of Eutechnyx Ltd. All other trademarks and trade names are the properties of their respective owners. All rights reserved.