[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
BLIZZARD ENTERTAINMENT MEDIA ALERT
FOR IMMEDIATE RELEASE
June 29, 2012
PARIS, France –
June 29, 2012 – Blizzard Entertainment, Inc.
today announced plans to showcase its latest games at this
year’s gamescom, the world’s largest interactive
entertainment trade fair. The event will be held at the Koelnmesse
in Cologne, Germany from Wednesday, August 15 to Sunday, August 19,
The world premiere of the
World of Warcraft
®: Mists of Pandaria™ opening cinematic,
the latest creation from Blizzard’s award-winning cinematics
team, will be shown on giant screens at Blizzard’s booth on
Thursday, August 16, the first fully public day of the event.
Visitors to the Blizzard Entertainment booth (B21 in Hall 6.1)
at gamescom 2012 will also have the chance to try out the newest
entries from Blizzard’s three major franchises. The hands-on
World of Warcraft: Mists of Pandaria, the game’s
fourth expansion, will allow players to explore the majestic
starting zone of the enigmatic pandaren race and try their hands at
the game’s newest available character class: the monk.
Mists of Pandaria focuses on the legendary conflict
between the game’s iconic Horde and Alliance factions, with
warring players and power-hungry faction leaders vying for control
of a newly discovered continent.
Attendees will also be able to take control of all-new terran,
protoss, and zerg units as they experience the multiplayer mode of
® II: Heart of the Swarm™, the upcoming
expansion to the fastest-selling strategy game of all time.
1 Like the original
StarCraft II has become a fixture in worldwide eSports
competition. In the
Heart of the Swarm single-player campaign, players will
take on the role of Kerrigan, Queen of Blades and leader of the
zerg — voted by gamers as the greatest villain in gaming
2 — as she seeks vengeance on the tyrannical
Visitors will also have the chance to play the recently released
® III. Just a week after the game’s May
15 launch, more than 6.3 million heroes were slaying demons on
their quest to save Sanctuary, helping make
Diablo III the fastest-selling PC game in history.
In addition to trying out these exciting new games for
themselves, visitors will be able to:
with Blizzard developers at signing sessions throughout the
some of the world’s best pro gamers battle it out in intense
StarCraft II showmatches
top guilds navigate deadly dungeons during live
World of Warcraft raids
to a live orchestra perform some of the enchanting music from
into the spotlight and participate in costume and dance
part in quizzes, giveaways and more
For more information on gamescom, visit
www.gamescom-cologne.com. Further details about
Blizzard’s activities at gamescom 2012 will be announced on
official Blizzard website as
the event draws near.
1 Based on internal company records, industry data,
and/or reports from key distribution partners.
2 As voted by GameSpot readers (
About Blizzard Entertainment, Inc.
Best known for blockbuster hits including
World of Warcraft
® and the
® franchises, Blizzard Entertainment, Inc. (
www.blizzard.com), a division of Activision
Blizzard (NASDAQ: ATVI), is a premier developer and publisher of
entertainment software renowned for creating some of the
industry’s most critically acclaimed games. Blizzard
Entertainment’s track record includes fourteen #1-selling
games and multiple Game of the Year awards. The company’s
online-gaming service, Battle.net
®, is one of the largest in the world, with millions
of active players.
For more information please contact Jonnie Bryant at
firstname.lastname@example.org or on +44 (0) 7721744018
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