WORLD’S NO. 1 ONLINE GAMES DESTINATION

MINICLIP LAUNCHES NEW WEBSITE DESIGN AND INNOVATIVE FEATURES

Titles Are Now Available Simultaneously Across Online and Mobile

in Industry-Leading Initiative

Neuchatel , Switzerland – July 17, 2012– Miniclip, the world’s No. 1 online games site in terms of monthly players, has launched a fresh new website design packed with new features to bring its highly popular games to even more players around the world.  In addition, with its new cross platform initiative, Miniclip is now the first company to have simultaneously launched new games across online, iPhone and Android. The new website replaces the company’s previous portal design that was live for the last six years.

The new design is aimed at creating a more fun and intuitive environment for Miniclip’s 70 million visitors and more than 800 games. Players now enjoy a clearer design and layout, improved localization in key markets, easier navigation and more social features, including a new comments system and the ability for fans to create and publish animations about their favorite games.  

The new website allows users to instantly play new Miniclip mobile games online, in a browser, before downloading the mobile versions to their iPhone, Android device or Windows Phone. For those players that enjoy competing with big groups of other players, Miniclip has also introduced new proprietary multiplayer server technology that runs live game tournaments in real time.

Miniclip has introduced a new turnkey solution for game developers, too. The new site features the Miniclip Games Platform, utilizing new API’s that allow third party game developers to plug their games directly into the Miniclip site. The platform makes available the new Miniclip Credits micro transaction system with virtual currency to developers. Game developers are increasingly turning to Miniclip to distribute their games to find new customers and create new revenue streams.  Social games developers can now plug their games directly into Miniclip to quickly reach a massive new user base of dedicated game players. 

"Miniclip's new, premium website design gives players a single destination where they can find and play high-quality and popular games, further achieving our goal to provide the best games ‘any time, anywhere on any device,’ " said Robert Small, Co-Founder and CEO. "We have games for all players, casual to hardcore, to play on their platform of choice and then share their experience on their favorite social network."

About Miniclip

Miniclip is the online, mobile and social games company that attracts more than 70 million unique game players every month and is the Internet's largest online games website. The company develops, publishes and distributes more than 800 online and mobile games. Players from all over the world spend on average 45 minutes playing games on the website per each visit. Founded in 2001, Miniclip is privately owned and privately funded with its headquarters in Switzerland and offices in six countries. Miniclip is the only company to ever win the prestigious Webby People's Voice Award, the "Oscars of the Internet" for the Internet's Best Game Site for three consecutive years. For more information, visit www.miniclip.com.

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