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Press Releases

  Half Minute Hero: Super Mega Neo Climax Ultimate Boy Launching for PC in World’s Shortest Promotional Campaign
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]


Tokyo, Japan - (30… 29… 28…) Marvelous AQL ( www . maql . co . jp), the Japanese publisher of acclaimed console titles like No More Heroes, Muramasa: Demon Blade, and Harvest Moon, is proud to announce (15… 14… 13…) the launch of Half Minute Hero: Super Mega Neo Climax Ultimate Boy on Steam and Playism. First launched in 2009, (7… 6… 5…) Half Minute Hero was first launched on Sony PSP, and later Xbox Live… <TIME OVER!>

(30… 29… 28…) Let’s try that again – on September 27, Half Minute Hero will be live on Steam and Playism, playable on all PC computers (19… 18… 17…). With only 30 seconds to complete each mission (9… 8… 7…), the game has proven to be incredibly addictive and earned a Metacritic rating of 84%… <TIME OVER!>

(30… 29… 28…) One more time… The most complete Half Minute Hero yet, it will feature all the content and the features (21… 20… 19…) from the previous versions for PSP and Xbox, such as “Hero 300” - the challenging 300 second final chapter from the Xbox, (11… 10… 9…) as well as the exciting Knight 30, Hero 30, and Evil Lord 30 game modes from the PSP... <TIME OVER!>

(30… 29… 28…) Right – let’s wrap this up. Half Minute Hero gets the job done in 30 seconds, so we will too. We’ll be running the shortest promotional campaign in video game history (21… 20… 19…)

The game will be available for download at 10:00am US Pacific time Thursday, September 27th (6:00 pm UK). At that time, for precisely 30 seconds, we’ll be giving away free download codes for the Steam version at www . halfminutehero . com or via our Twitter feed ( @ HalfMinuteHero). (11… 10… 9…) The first people to use the codes will receive the complete game.

Fans of the game will have two more opportunities on Friday the 28th for this free download promotion. (6… 5… 4…) The first will be at 8am US Pacific Time (4pm London).  The last chance will be two hours later at 10am US Pacific time (6pm London). <TIME OVER!>

All the features. All the game modes. Let the 30 second games begin…



Marvelous AQL, Inc. (Public, TYO:7844) is a leading publisher and developer of console, social and mobile games, known for titles such as No More Heroes, Harvest Moon and Little King’s Story. The company was created as a result of a 2011 merger between publishers Marvelous Entertainment, AQ Interactive and mobile/ social developer Liveware.

With over 400 employees, 10.5B¥ revenue in 2011, and offices in Japan, Europe and the United States, Marvelous AQL is now actively seeking developing and publishing partners for the next generation of online and mobile games.



Asia / North America:

Esteban Salazar

Email: salazar @ maql . jp

Phone: +81(0)3 5769 7272


Mike Hawkins


Phone: +44 (0) 1892 710 772


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