[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
September 17, 2012
GAME, the UK’s leading videogames retailer, today
announced that in partnership with BT it will provide wi-fi access
to its 341 UK stores, creating a new environment for gamers to
interact and discover new titles.
The move will allow GAME to showcase its full range of gaming
content both on-line and in-store, through a fully multi-channel,
multi-platform shopping experience.
GAME customers will also be able download a free smartphone app
in-store - via a QR code - giving them instant access to product
reviews, videos, news and special offers whilst browsing in-store.
Together with live interactive demonstrations on its in-store
consoles, this seamless shopping experience offers gamers the
chance to research and experience products in even more depth
before selecting their purchases.
The technological innovation is enabled by a BT wi-fi solution
which will be rolled-out in time for the peak Christmas period.
Martyn Gibbs, CEO GAME Retail, said: “The introduction of
in-store wi-fi signals a new level of customer experience and a
major step towards achieving our vision of delivering excellence
for the UK gaming community.
“Just as in the music and home movie market, online has
revolutionised the way we discover and access new video games. As a
company we are constantly evolving, listening to our customers and
adapting our approach to deliver for them.”
Customers will be able to research products online before and
during store visits to make a purchase. In-store wi-fi access
allows them to continue and complete that journey, accessing
product information, ratings and reviews to assist with their
Andy Baker, CEO BT Wi-fi, said: “According to Ofcom 39 per
cent of adults now have a smartphone and they’re a crucial
part of people’s shopping habits, especially for gamers. We
are delighted to add GAME’s stores to the four million UK
hotspots where our broadband customers already enjoy unlimited BT
Wi-fi for free. In store wi-fi will give gamers access to all
the information they need to buy there and then.”
BT Wi-fi is one of the biggest wi-fi networks in the world
giving its broadband customers free access to over four million UK
and two million overseas wi-fi hotspots as part of its broadband
packages. Available at Starbucks, John Lewis stores, Hilton
and Thistle hotels, Heineken pubs, city centres and millions of
homes and independent businesses.
All BT news releases can be accessed at our web
Notes to editors
BT is one of the world’s leading providers of
communications services and solutions, serving customers in more
than 170 countries. Its principal activities include the
provision of networked IT services globally; local, national and
international telecommunications services to its customers for use
at home, at work and on the move; broadband and internet products
and services and converged fixed/mobile products and
services. BT consists principally of four lines of business:
BT Global Services, BT Retail, BT Wholesale and Openreach.
BT was the official communications services partner of the
London 2012 Olympic and Paralympic Games and helped to deliver the
most connected Games ever. BT issupporting the British Paralympic
Association all the way to the Rio Games in 2016.
In the year ended 31 March 2012, BTGroup’s revenue was
£18,897m with profit before taxation of £2,445m.
British Telecommunications plc (BT) is a wholly-owned subsidiary
of BT Group plc and encompasses virtually all businesses and assets
of the BT Group. BT Group plc is listed on stock exchanges in
London and New York.
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