[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
WOKING, UK. - September 19, 2012 -
THQ
Inc. (NASDAQ: THQI) offers WWE gaming fans a chance to be the
first to “Live The Revolution” in the comfort of their
own homes. In a first-of-its-kind consumer offer, THQ,
partnering with Kerrang! Radio, IGN and Come Round, will offer 500
people in the UK the chance to own a copy of the latest WWE
videogame,
WWE’13, before anyone else in the world.
The consumer experience kicks off with WWE celebrations on Sony
Radio Academy Award “Station of the Year” nominee
Kerrang! Radio. Alex Baker, Commercial Programming Manager
and Presenter states, “
We at Kerrang! Radio are absolutely thrilled to be involved
with the WWE ‘13 campaign, and will be leveraging our
presenters’ genuine love of WWE through exciting on-air
mechanics which puts our listeners’ love of gaming and WWE at
the heart of the action – I cannot wait to get this campaign
on air and feel the listeners’ reaction. OFF THE TOP
ROPE!!!!!!”
Exclusive WWE13Live party information will be available through
an IGN-created bespoke hub on
www.wwe13live.com. Dan Kilby, IGN UK’s
Project Manager says of their involvement “
WWE is massively popular among the IGN community, so
we’re excited to be spreading the word about WWE ‘13
and the amazing Live parties to millions of UK
gamers.”
The WWE13Live parties are being facilitated by Come Round.
Giles Harris, Managing Director of Come Round, comments; “
This is the first time ever that a video game will be launched
in association with Come Round, and the
bespoke house parties give gamers and WWE fans the
opportunity to get closer to the action than ever
before.”
Consumers are guided through registering to host a WWE13Live
party. All the lucky 500 winners need is 9 friends to attend
their party on Saturday October 27, use the party pack that is
supplied, play their copy of
WWE ‘13 and use their own social media channels to
showcase the event. Out of these 500 groups, one will be
chosen to attend the
WWE Raw Live event at Birmingham’s LG Arena on
Monday 5 November, where they will not only watch the show, but
also meet
WWE ’13 cover star CM Punk.
Jon Rooke, Marketing Director, UK & Europe at THQ concludes
“
This really is the full package for the ultimate WWE Fan.
We are really excited to watch the parties unfold on 27 October;
and to see the exclusive content supplied by Kerrang! Radio and IGN
UK”
# # #
About WWE ’1
3
Positioned to offer the most authentic, extensive and fervent
experience to date, WWE ’13 will transform gameplay through
WWE Live
™, a brand-new audio and presentation system
designed to produce the most authentic and vibrant commentary,
sound effects and crowd participation levels ever heard in a WWE
videogame. In addition, players will experience the
atmosphere, spectacle and fervor of a WWE live event through
attention-grabbing Spectacular Moments, including ring breaks and
barricade crashes.
WWE ’13 will also debut a franchise-first single player
campaign based on an unparalleled and groundbreaking period in WWE
history: the “Attitude Era.” Set during a time of
pure raucousness, grandiose personalities and colossal revolution,
players will focus on eight purveyors of attitude during the famed
television “Monday Night Wars,” including WWE Hall of
Famer Stone Cold Steve Austin.
Predator Technology
™ 2.0, driven by new animations, transitions and
modified controls, will return to deliver intelligent, fluid and
engaging WWE action, resulting in a smoother gameplay experience
than its predecessors. As well, the popular career-style
mode, WWE Universe, will dynamically introduce matches, alliances,
rivalries and unpredictable moments based on player decisions along
the path toward becoming a WWE champion.
WWE ’13 will feature the franchise’s
industry-defining Creation Suite, enabling players to develop and
customize Superstars, entrances, arenas, finishing moves,
storylines, highlight reels and more, as well as share and download
creations with others from around the world. Furthermore,
they will compete with a vast array of WWE Superstars and
“Attitude Era” luminaries from the largest roster in
franchise history, including cover Superstar CM Punk
®, Stone Cold Steve Austin, Sheamus
®, Undertaker
®, Mankind
™, Chris Jericho
®, Big Show
® and Mark Henry
®. Along with to-be-announced features, a
comprehensive roster reveal, downloadable content and big
surprises, WWE ’13 is poised to live a revolution all its
own.
WWE ’13 is currently scheduled for release for the Xbox
360
® videogame and entertainment system from Microsoft
or the PlayStation
®3 computer entertainment system November 2
nd 2012 in the UK. For more information, please
visit
wwe.thq.com,
facebook.com/WWEgames and
twitter.com/WWEgames.
About WWE
WWE, a publicly traded
company (NYSE: WWE), is an integrated media organization and
recognized leader in global entertainment. The company consists of
a portfolio of businesses that create and deliver original content
52 weeks a year to a global audience. WWE is committed to family
friendly entertainment on its television programming, pay-per-view,
digital media and publishing platforms. WWE programming is
broadcast in more than 145 countries and 30 languages and reaches
more than 600 million homes worldwide. The company is headquartered
in Stamford, Conn., with offices in New York, Los Angeles, Miami,
London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo. Additional
information on WWE (NYSE: WWE) can be found at wwe.com and
corporate.wwe.com. For information on our global activities, go to
http://www.wwe.com/worldwide/.
About THQ Inc.
THQ
Inc. (NASDAQ: THQI) is a leading worldwide developer and
publisher of interactive entertainment software. The company
develops its products for all popular game systems, personal
computers, wireless devices and the Internet. Headquartered
in Los Angeles County, California, THQ sells product through its
global network of offices located throughout North America, Europe
and Asia Pacific. More information about THQ and its products
may be found at
www.thq.com
. THQ and the THQ logo are trademarks and/or registered
trademarks of THQ Inc.
About Kerrang! Radio
Kerrang! Radio plays the freshest new rock/alternative music
along with the very finest classic songs. The multiple
award-winning station broadcasts nationally to over 1.3million
listeners a week and is available on DAB, Freeview, online at
www.kerrangradio.co.uk and on 105.2FM in the West
Midlands. If you have a Smartphone you can also listen on your
device by simply downloading the Kerrang! Radio app
About IGN
IGN Entertainment is a leading Internet media and services
provider focused on the videogame and entertainment markets.
Collectively, IGN Entertainment media properties reach a worldwide
audience of 40 million unique users. Headquartered in the US,
IGN has offices in Australia, Canada and the UK and works with
local publishers under license in Germany, Italy, Sweden and
the Asia Pacific, Benelux and Middle East territories.
IGN Entertainment’s network of videogame-related provides
one of the Web's most comprehensive videogame information
destinations, which coupled with leading male lifestyle site
AskMen, attracts one of the largest concentrated audiences of young
males on the Internet.
For more information contact:
Will Guyatt, International PR Manager, IGN Entertainment
+44(0)7799 334994
About Come Round
Come Round (
comeround.com) was founded in 2010 by Giles
Harris, former lawyer and Director of Brand Partnerships at EMI
Music, in order to create partnerships between major consumer
brands and entertainment owners; from music and movies, to books
and games. Events consist of hundreds of get-togethers that take
place simultaneously across the country in the homes of consumers,
with the brand or product at the centre of these events. The
partygoers - recommended between 10 and 20 per party - are among
the first to see and hear new products and receive a bumper pack of
free goodies to help get the party started.
Since the company’s first party in June 2010 Come Round
has sent party packs to over 8,800 hosts across 20 different events
involving 88,000 partygoers and reaching an audience in excess of
13.6 million via online and offline word of mouth. Come
Round has already thrown hugely successful events for a number of
market leading companies including Philips, Universal, Sony,
Warner, EMI, BBC Worldwide, Premier Foods, and featuring
SodaStream, Elizabeth Arden, Fanta, Tesco and Asda.
Microsoft, Xbox, Xbox 360 and Xbox LIVE are either registered
trademarks or trademarks of the Microsoft group of companies .
“PlayStation” is a registered trademark of Sony
Computer Entertainment Inc.
Wii is a trademark of Nintendo.
All WWE programming, talent names, images, likenesses, slogans,
wrestling moves, trademarks, logos and copyrights are the exclusive
property of WWE and its subsidiaries. All other trademarks, logos
and copyrights are the property of their respective owners.
THQ Forward-Looking Statements:
The statements contained in this press release that are not
historical facts may be “forward-looking statements”
within the meaning of the Private Securities Litigation Reform Act
of 1995. These forward-looking statements are based on current
expectations, estimates and projections about the business of THQ
Inc. and its subsidiaries (collectively referred to as
“THQ”), including, but not limited to, expectations and
projections related to the release of WWE ’13 are based upon
management’s current beliefs and certain assumptions made by
management. Such forward-looking statements are subject to risks
and uncertainties that could cause actual results to differ
materially from those expressed or implied by such forward-looking
statements, including, but not limited to, business, competitive,
economic, legal, political and technological factors affecting our
industry, operations, markets, products or pricing. Readers should
carefully review the risk factors and the information that could
materially affect THQ’s financial results, described in other
documents that THQ files from time to time with the Securities and
Exchange Commission, including its Annual Report on Form 10-K for
the fiscal period ended March 31, 2012 and subsequent Quarterly
Reports on Form 10-Q, and particularly the discussion of trends and
risk factors set forth therein. Unless otherwise required by law,
THQ disclaims any obligation to update its view on any such risks
or uncertainties or to revise or publicly release the results of
any revision to these forward-looking statements. Readers are
cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date of this press
release.
WWE Forward-Looking Statements
:
This press release contains forward-looking statements pursuant
to the safe harbor provisions of the Securities Litigation Reform
Act of 1995, which are subject to various risks and uncertainties.
These risks and uncertainties include, without limitation, risks
relating to maintaining and renewing key agreements, including
television and pay-per-view programming distribution agreements;
the need for continually developing creative and entertaining
programming; the continued importance of key performers and the
services of Vincent McMahon; the conditions of the markets in which
we compete and acceptance of the Company's brands, media and
merchandise within those markets; our exposure to bad debt risk;
uncertainties relating to regulatory and litigation matters; risks
resulting from the highly competitive nature of our markets;
uncertainties associated with international markets; the importance
of protecting our intellectual property and complying with the
intellectual property rights of others; risks associated with
producing and travelling to and from our large live events, both
domestically and internationally; the risk of accidents or injuries
during our physically demanding events; risks relating to our film
business; risks relating to increasing content production for
distribution on various platforms, including the potential creation
of a WWE Network; risks relating to our computer systems and online
operations; risks relating to the large number of shares of common
stock controlled by members of the McMahon family and the
possibility of the sale of their stock by the McMahons or the
perception of the possibility of such sales; the relatively small
public float of our stock; and other risks and factors set forth
from time to time in Company filings with the Securities and
Exchange Commission. Actual results could differ materially from
those currently expected or anticipated. In addition, our dividend
is dependent on a number of factors, including, among other things,
our liquidity and historical and projected cash flow, strategic
plan (including alternative uses of capital), our financial results
and condition, contractual and legal restrictions on the payment of
dividends, general economic and competitive conditions and such
other factors as our Board of Directors may consider
relevant.
# # #
|