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  Famed Hollywood Visionaries David Fincher and Tim Miller Team Up with Microsoft to Create “Halo 4” Launch Trailer
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10/10/2012
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

LONDON, 10 th October 2012 - Today Microsoft and 343 Industries announced renowned Hollywood director David Fincher (“Fight Club,” “The Social Network,” “The Girl with the Dragon Tattoo”) as executive producer and acclaimed visual effects lead Tim Miller (“Scott Pilgrim vs. the World,” “The Girl with the Dragon Tattoo”) as the director of the launch trailer for the most anticipated blockbuster game of the year, “Halo 4.” In partnership with 343 Industries and agency twofifteenmccann, Fincher and Miller will help deliver an emotionally-charged look at the backstory of “Halo’s” iconic hero, the Master Chief.

The extended two-minute trailer will make its world premiere during the 18 th October episode of “Late Night with Jimmy Fallon” (airs weeknights on NBC at 11:35pm CT) before the launch of “Halo 4” on 6 th November.  It will be available on Halo Waypoint and the Xbox YouTube channel immediately following the broadcast debut (around 6am BST).

Titled “Scanned,” the trailer is an action-packed cinematic production that offers a captivating look at the backstory of Master Chief, and provides a glimpse of the new threat he will encounter in “Halo 4.” Filmed in Prague, “Scanned” continues the franchise’s tradition of expanding the universe through award-winning live-action stories, adding to the lore and anticipation for the next chapter in the landmark franchise that has sold more than 43 million game copies worldwide and generated more than $3 billion in franchise sales.

“I’m excited about the opportunity to direct the ‘Halo 4’ launch trailer in creative partnership with 343 Industries and David Fincher,” said Miller, who also collaborated with Fincher to create the title sequence for the Academy award-winning 2011 film, “The Girl with the Dragon Tattoo.” “‘Halo is one of the most iconic sci-fi universes, with a depth that allows for amazingly cinematic and emotionally riveting stories.  The chance to tell a story that explores never-before-seen facets of Master Chief’s journey is an honor. Our goal is to deliver a blockbuster, Hollywood-quality trailer that raises the bar for the award-winning legacy of live-action ‘Halo’ storytelling and gets fans stoked for the return of Master Chief.”

Reinforcing the talent behind the powerhouse team, Fincher stated, “I enjoy collaborating with Tim Miller, who is at the visual and technical forefront of hybridised live-action/CGI – not only pushing the boundary but defining it.”

“As a studio, we’re incredibly excited to be working with one of Hollywood’s most acclaimed directors and one of its top visual effects leads to bring our creative vision for the launch trailer to life,” said 343 Industries’ franchise development director Frank O’Connor. “Their involvement is a testament to the significance of ‘Halo’ as a pop culture touchstone, and we think fans are going to be blown away when they see the final piece.”

Launching worldwide exclusively for Xbox 360 on 6 November 2012, “Halo 4” is the next blockbuster instalment of the iconic franchise that has shaped entertainment history and defined a generation of gamers. Developed by 343 Industries, “Halo 4” continues the story of the series’ iconic hero the Master Chief as he returns to confront his destiny and face an ancient evil that threatens the fate of the entire universe. “Halo 4” takes the series in a bold new direction by delivering its most epic and explorative campaign yet, alongside an emotionally resonant story and a ground-breaking multiplayer offering unlike anything before it – setting the stage for an epic new sci-fi saga.

The standard edition of “Halo 4” will be available for £49.99 (RRP), and the Limited Edition, which includes an extended 90-minute version of the live-action digital series “Halo 4: Forward Unto Dawn” and additional bonus content, will be available for £69.99 (RRP). Fans can also pick up the Xbox 360 Limited Edition “Halo 4” Console Bundle for £269.99 (RRP) and a standalone Xbox 360 Limited Edition “Halo 4” Wireless Controller for £39.99 (RRP). Please visit http://www.xbox.com/Halo-4 for more details.

-ENDS-

For specialist media enquiries, please contact:

Dominic Carey / 01189 095334 / docare@microsoft.com"> v-docare@microsoft.com

For consumer media enquiries, please contact:

Baz Singh / 020 3047 4024 / baz_singh@jcpr.com  

You can follow us on Twitter at the new @XboxUK

About Xbox 360

Xbox 360 is a premier home entertainment and video game system. With the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on demand library of music, standard and high definition movies, TV shows and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends unbeatable content with a network of nearly 40 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com/en-GB/.

About Xbox LIVE

Xbox LIVE is the online entertainment service for your Xbox 360, connecting you to an ever expanding world of games, movies, music, sports and social entertainment. Xbox LIVE lets you play the best games, enjoy the largest on demand library on any console, listen to millions of songs and share the fun with friends around the world. Xbox LIVE is now also available on Windows Phone 7 putting the power of connected entertainment in the palm of your hand. Xbox LIVE is the exclusive home of controller free online entertainment through Kinect, making your Xbox 360 more intuitive and interactive than ever before. With an active community of nearly 40 million people across 35 countries, Xbox LIVE provides you with instant access to the entertainment you want, shared with the people you care about. More information about Xbox LIVE can be found online at http://www.xbox.com/en-GB/live.

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Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Centre at http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx