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  “Halo 4” Makes Entertainment History with More Than $220 Million in Global Sales in the First 24 Hours
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11/13/2012
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

LONDON – 13 th November 2012 – In a year when Hollywood is rolling out its biggest blockbusters, one video game has eclipsed them all. “Halo 4” is on track to reach $300 million in global sales in the first week, making it the biggest “Halo” launch in history and the biggest entertainment launch of the year to date. In the first 24 hours of its release, “Halo 4” garnered more than $220 million worldwide, eclipsing the record for the biggest day-one opening in U.S. box office history, “Harry Potter and the Deathly Hallows: Part 2,” and the biggest movie of 2012, “The Avengers Assemble” – based on U.S. sales alone.

The launch of “Halo 4” propelled lifetime sales for the “Halo” franchise beyond $3.38 billion, cementing its status as one of the most popular entertainment franchises in the world. “Halo 4” also shattered the record for the largest number of players in the history of the “Halo” franchise, with over 4 million players in the first five days. Users spent a total of 31.4 million hours playing “Halo 4,” pushing the total number of gameplay hours across the “Halo” franchise well beyond the five billion mark. 

“We’re thrilled that ‘Halo 4’ has emerged as the biggest U.S. entertainment launch of the year,” said Phil Spencer, corporate vice president of Microsoft Studios. “Thanks to the millions of fans worldwide who helped make this another record-breaking launch for the ‘Halo’ franchise, ‘Halo 4’ is kicking off a strong holiday season and has become the must-have blockbuster experience of the year.”

Hailed as “breathtaking, heart-breaking and awe-inspiring,” 1 “Halo 4” has garnered universal acclaim as one of the top-rated video games of 2012, and sparked a worldwide celebration when it released on 6 th November. More than 10,000 retail stores in more than 40 countries worldwide, including Seattle, Paris, London, Berlin, Tokyo, Singapore, Hong Kong, Dubai and Sydney, opened their doors at midnight to commemorate the highly anticipated return of the Master Chief. In London, a massive 50-foot illuminated glyph symbolising the new threat in “Halo 4” flew over the River Thames, marking one of the largest objects ever to be flown by helicopter as a lighting art performance. Additionally, for one day only, Microsoft transformed the European country of Liechtenstein into a replica of the “Halo” universe, signifying the first time a brand has taken over an entire country for an entertainment launch. Microsoft has released a launch video which explores the mystery of how “Halo 4” was brought to life for the European launch, accessible here.

Developed by Microsoft studio 343 Industries exclusively for the Xbox 360, “Halo 4” is the next blockbuster installment of the iconic franchise that has shaped entertainment history and defined a generation of gamers. “Halo 4” continues the story of the series’ iconic hero the Master Chief as he returns to confront his destiny and face an ancient evil that threatens the fate of the entire universe. The game takes the series in a bold new direction by delivering its most epic and explorative campaign yet, alongside an emotionally resonant story and a groundbreaking multiplayer offering unlike anything before it – setting the stage for an epic new sci-fi saga.

The Standard Edition of “Halo 4” is available for £49.99 RRP, and the Limited Edition, which includes an extended 90-minute version of the live-action digital series “ Halo 4: Forward Unto Dawn” and additional bonus content, is available for £69.99 RRP. Fans can also pick up the Xbox 360 Limited Edition “Halo 4” Console Bundle for £269.99 RRP. In addition, the “Halo 4” Original Soundtrack, which broke the record for the highest-charting video game soundtrack ever on the Billboard 200 chart the week of 29 th October, is available for purchase for £9.99 (CD) / £7.99 (Digital) RRP. A special limited edition and individually numbered three-disc box set, which includes the original soundtrack, a remix album featuring remixes from 14 of the world’s most renowned electronica producers, a 70-minute DVD called “Composing a Universe” and additional exclusive content, is available for purchase for £49.99 ERP starting today at http://www.halo4soundtrack.com.           

-  ENDS -

1 Source: NBC News: “Halo 4” makes the Halo series even more epic

2 As of Nov. 1, 2012. Source: http://www.metacritic.com/game/xbox-360/halo-4/critic-reviews 

For “Halo 4”game assets please visit: http://microsoft.gamespress.com/xbox360/product.asp?s=530

For specialist media enquiries, please contact:

Dominic Carey / 01189 095334 / v-docare@microsoft.com  

For consumer media enquiries, please contact:

Baz Singh / 020 3047 4024 / baz_singh@jcpr.com

You can follow us on Twitter at @XboxUK.

About Xbox 360

Xbox 360 is a premier home entertainment and video game system. With the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on demand library of music, standard and high definition movies, TV shows and digital games, all in one place. The entertainment center of the living room, Xbox 360 blends unbeatable content with a network of nearly 40 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com/en-GB/.

About Xbox LIVE

Xbox LIVE is the online entertainment service for your Xbox 360, connecting you to an ever expanding world of games, movies, music, sports and social entertainment. Xbox LIVE lets you play the best games, enjoy the largest on demand library on any console, listen to millions of songs and share the fun with friends around the world. Xbox LIVE is now also available on Windows Phone 7 putting the power of connected entertainment in the palm of your hand. Xbox LIVE is the exclusive home of controller free online entertainment through Kinect, making your Xbox 360 more intuitive and interactive than ever before. With an active community of nearly 40 million people across 35 countries, Xbox LIVE provides you with instant access to the entertainment you want, shared with the people you care about. More information about Xbox LIVE can be found online at http://www.xbox.com/en-GB/live.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx