[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
AMSTERDAM, December 6, 2012 –
This year will see a 3% increase in consumer spending on
games in Western Europe compared to 2011. Today, games market
research firm Newzoo released a series of reports and infographics
on seven European countries: UK, Germany, France, Italy, Spain,
Netherlands and Belgium, who represent approximately three quarters
of the $20bn European games market. However, growth of the total
European region is higher than 3%, boosted by markets such as
Russia and Poland. Over the coming years, growth in Western Europe
as well as the US is expected to accelerate based on the fact that
significantly more gamers have started to spend money: +17% and
+36% respectively. When the average spending of these gamers rises
next year, the Western markets will return to healthy growth
figures, but the detailed dynamics behind the growth differ
significantly per country.
Consumers and their Screens
In brief, digital distributed content, online, smartphone and
tablet games make up for the decline of boxed retail sales. Since
the uptake of tablets and smartphones as gaming devices, consumers
now have four typical screens to access their entertainment.
Consumers are spreading their budget across these screens putting
pressure on individual game revenues and making it a necessity for
game companies to offer games across all screens. The PC still
grosses most time and money, but already 22% of American and 21% of
European gamers are using all four screens. The summary reports and
infographics on the US and seven EU countries can be found on the
The dynamics of each individual European market are very
different and relate to cultural and social differences. Several
key findings from the research:
share of paying gamers has risen to 59% in Western Europe, 55% in
network gaming market is down 7% in the US. Highest growth in
Europe is in Germany.
also boasts highest growth in money spent on online
“casual” game portals.
is the fastest growing MMO market in Western Europe.
· The UK
dominates Europe in mobile game spending, in absolute figures and
game spending is flat in most countries but Spain and Italy show
double digit growth.
Boxed sales is down in every country, most noticeably in Italy,
Spain, France and Germany.
Download games spending is down in most countries except Germany
Research & Methodology
The research and analysis performed by Newzoo is based on a
combination of consumer, transactional and financial data from
primary research as well as strategic partners. The scope of the
research is set up to include every single dollar spent on games,
including all digital and mobile spending as well as online
skill/social casino gaming, pre-owned, consumer-to-consumer
trading, import and DLC. The consumer research effort involved a
total of 33,000 respondents across key Western and Emerging
markets. Newzoo clients cross-analyze and compare consumer insights
across 200 topics in each individual country. The games market is
now truly global. Newzoo is dedicated to provide its clients the
total picture across all business models, screens and regions.
Based on an extensive financial analysis Newzoo will publish a
comprehensive overview of the global games market soon.
www.newzoo.com), founded in 2007, is the
international research and analysis firm focused purely on the
global games market. It provides its clients with consumer,
transactional and financial data to keep track of the total picture
and put changes in the market into perspective. Newzoo’s
clients include Wizards of the Coast, Plantronics, Incomm, SEGA,
Konami, Blizzard, GlobalCollect, EA, GameHouse, Microsoft and