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Press Releases

  INDUSTRIAL TOYS UNVEILS MORNING STAR
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12/11/2012
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

LOS ANGELES (December 11, 2012) – Today on the Internetz, Industrial Toys announced Morning Star, the first adventure in their ambitious Morning Star universe, set to be released in Spring 2013 for iOS devices. 

The game is a complete reimagining of the science fiction shooter, combining pillars of the genre such as deep immersion and intense action with controls, community and competitive multiplayer specifically designed for mobile platforms.

Morning Star will raise the bar for mobile graphics by leveraging the latest mobile GPUs and extending the Unreal Engine to achieve state-of-the-art effects such as full-screen distortion, high-definition shadows and HDR Lighting.

Set 120 years into our future,  Morning Star takes players aboard the MSRV-Joplin, a research vessel newly outfitted with military weaponry to explore a mysterious signal coming from within our Solar System. When inevitable disaster strikes, they’re transported across the cosmos to take part in an epic war that is not their own to undo a bunch of awfulness that goes down.

“Industrial Toys shares our philosophy when it comes to bringing the highest quality production values to touch-screen games, and they’re leveraging the very latest Unreal Engine visual features for mobile devices,” said Joe Kreiner, Epic’s head of North American licensing. “Morning Star is a day one purchase for me. I can’t wait to play it.”

“With Morning Star, we’re looking to change expectations for what kind of experience core gamers get from their mobile devices,” said Industrial Toys CEO Alex Seropian. “We’re breaking new ground on everything from the visuals to the story to the ongoing support we’ll provide in the way of content, events and player involvement. It’s gonna be nuts.”

To check out the teaser trailer and sign-up for early looks at everything, go to morningstargame.com.

To learn more about Morning Star and Industrial Toys, follow @industrialtoys on Twitter, ‘Like’ the Facebook page at  facebook.com/industrialtoys and visit the official website at  morningstargame.com.

About Industrial Toys

Industrial Toys is a privately held developer and publisher of mobile games for core gamers. Headquartered in Pasadena, CA, the studio is mobile to the core, with games that let you have an intense session at home that blows your mind apart as well as a 30-second experience that still moves you forward while you’re waiting for the bus. Each game goes deep on story and community in addition to production value to create a new level of immersion on mobile devices. For more information on Industrial Toys, please visit  http://www.industrialtoys.com.

About Unreal Engine

Developed by Epic Games, the award-winning Unreal Engine is known for its cutting-edge graphics, best-of-breed toolset and scalability across major platforms. Operating on nine platforms, including PC, consoles and mobile devices, Unreal Engine 3 is designed to accelerate developers’ productivity for creating high-quality games, applications, training simulations, 3D visualizations, digital films and animated entertainment. Powering hundreds of games and integrated with two dozen leading middleware technologies, Unreal Engine 3 holds more than 20 technology awards, including seven Game Developer Front Line Awards and five Develop Industry Excellence Awards. The Unreal Engine also holds a seat in the Front Line Awards Hall of Fame. Epic recently revealed Unreal Engine 4, winner of multiple Best of E3 2012 awards, which offers unprecedented workflow improvements and graphical capabilities that provide unparalleled accessibility for developers building the next generation of games and applications. For additional information, please visit http://www.unrealengine.com.

Industrial Toys and Morning Star are trademarks or registered trademarks of Industrial Toys, Inc. in the United States of America and elsewhere. Epic, Epic Games, Unreal, Unreal Engine, UE3 and UE4 are trademarks or registered trademarks of Epic Games, Inc. in the United States of America and elsewhere.  All other trademarks are the property of their respective owners. All rights reserved.

CONTACTS:

Tim Harris

Industrial Toys, LLC

tim@industrialtoys.com

@thewzrd

Johnny Skwirut

Industrial Toys, LLC

johnny@industrialtoys.com

@johnnywhatnow

 

 
   
   
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