[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
CARY, N.C. (December 18, 2012) – Epic Games,
Inc. announces the launch of its official online store, where fans
can get their hands on specially designed merchandise and apparel
based on the company’s renowned brands and characters.
Collectible items at Epic’s store, located at
http://www.epicgamesstore.com/, are exclusive and
cannot be purchased anywhere else.
Epic gear and goods may be ordered now with expedited shipping
to arrive in time for holiday gifting. Notable mentions include
“Gears of War” clothing and artwork, new t-shirts based
on “Infinity Blade,” “Unreal Tournament,”
“Jazz Jackrabbit” and Unreal Engine, as well as Epic
Gamer apparel. Of course, the introductory collection
wouldn’t be complete without a t-shirt dedicated to
Epic’s Impossible Studios, which comes emblazoned with the
Internet-approved Impossibear mascot.
“We’re excited to launch Epic’s official store
and provide our loyal fans apparel and merchandise that they
can’t find anywhere else,” said Kendall Boyd,
Epic’s director of marketing, worldwide studios. “Our
hope is to grow our brand via channels such as the Epic Store and
celebrate all of our terrific intellectual properties with the
community.”
The Epic Store will be continually upgraded and expanded, with
many more surprises planned for fans in the coming weeks and
months.
About Epic Games
Established in 1991, Epic Games, Inc. develops cutting-edge
games and cross-platform game engine technology. The company is
responsible for the bestselling “Unreal” series of
games, the blockbuster “Gears of War” franchise and the
groundbreaking “Infinity Blade” line of mobile games.
Epic’s award-winning Unreal Engine technology has won dozens
of awards and is available for licensing. Epic is continually
recruiting top talent for its studios located in North Carolina,
Washington, Utah, Maryland, Poland, Korea and Japan. Additional
information about Epic can be obtained at
http://www.epicgames.com and follow
@EpicGames.
Epic, Epic Games, Gears of War, Infinity Blade, Unreal, Unreal
Engine, UE3, UE4 and Unreal Tournament are trademarks or registered
trademarks of Epic Games, Inc. in the United States of America and
elsewhere. All other trademarks are the property of their
respective owners. All rights reserved.
###
PRESS CONTACTS:
Dana Cowley
Senior Public Relations Manager
dana.cowley@epicgames.com
Wes Phillips
Public Relations Manager
wes.phillips@epicgames.com
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