SAN FRANCISCO & LONDON—January 8 ^th, 2013 — SEGA® Europe Ltd. and SEGA® of America, Inc. today launched 2013’s boldest and brashest fighting game, Anarchy Reigns, across the United States of America. 16-player brawls, microwave rays, capturing flags whilst avoid supermutants, a 7-foot tall bounty hunter with a naturally-implanted chainsaw on his arm, Cthulhu. The list of awesomeness is, simply, endless.

An addictive, hyperactive fighting title, Anarchy Reigns has been lovingly crafted by the legendary PlatinumGames and features an extensive singleplayer journey into the mad mind of Maximillian Caxton, as well as one of the most heart-pounding multiplayer experiences available. Pick up the Anarchy Reigns Day One Edition to get 2 extra multiplayer modes, as well as unlocking the one and only Bayonetta for both multi and single player modes. This will only be available for a limited time, so if your wish is for a wicked witch, then you’d better hurry!

"We are excited to see the game reaching the Western audience," said Atsushi Inaba, Executive Director/Producer at PlatinumGames. "Anarchy Reigns is an ambitious project for PlatinumGames, as we wanted to challenge ourselves by creating a new genre, Multiplayer Brawling. You could play the game as a one-on-one fighter, but Anarchy Reigns truly comes alive when multiplayer characters are locked in chaotic battles. We look forward to global anarchy online once everyone gets a hold of the game."

Anarchy Reigns is available from your local physical or favoured online retailer, at an SRP of £19.99 / €29.99 / $29.99 for the PlayStation®3 computer entertainment system and Xbox 360® video game and entertainment system. Anarchy Reigns will be released on Thursday January 10 ^th in Australia, and Friday January 11 ^th 2013 in Europe.

For more information on  Anarchy Reigns, please visit  http://www.sega.com/ and www.platinumgames.com. For press assets please visit  www.sega-press.com. For more news, follow SEGA on Twitter  @SEGA or “like” us on  Facebook.

About SEGA® Europe Ltd.:

SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s web site is located at www.sega.com.

About SEGA® of America, Inc.

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America’s Web site is located at www.sega.com.