[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
GamesAid Elite raises £7253.16 for Christmas
Games industry’s unwanted merchandise sold in aid of
GamesAid
10
th January 2013. London, UK :
Ever wondered what to do with all the old games related guff and
swag stored in cupboards by PR, marketing and sales teams working
in games publishers and developers? You know all those free samples
which can cause such a stir on occasion? Well help is at hand.
GamesAid has set up an easy solution and arranged a collection of
all unwanted games related ephemera late last year. There were some
prize pieces including a life-size Connor Kenway statue, a full
Burnout race suit as worn and signed by the legendary David
Hasselhoff and an extremely rare Tomb Raider Amanda Evert doll.
Courtesy of Cyclone Couriers, a couple of GamesAid trustees
visited 11 companies in one day in the #GamesAidOnWheels van and
collected literally
a van load
of merchandise. Many more companies sent their goodies up
to the GamesAid fulfilment centre which is run by The
Producers.
In December alone, the GamesAid Elite Charity Auction initiative
raised a whopping £7253.16 for GamesAid with sales set to
continue as long as games related donations keep showing up! This
takes the total raised through eBay over £125,000 since the
initiative started in June 2009.
If you are a games company and you want to get rid of any games
related swag, please do not hesitate to contact us. You can
mail one of the GamesAid trustees at
andy.payne@mastertronic.com and GamesAid will do
the rest.
A huge thanks to all those companies who have kindly donated all
sorts of lovely goodies including Ubisoft, EA, Eurogamer,
Future, THQ, Blizzard, Capcom, Konami, Sega, Blockbuster, 2K,
Premier PR, Indigo Pearl, Square Enix, Namco Bandai, Mastertronic,
The Producers, Bethesda and Cyclone Couriers which have made this
auction possible.
There will be another #GamesAidOnWheels van headed your way in
February.
About GamesAid
GamesAid is a charity working within the UK Games
and Interactive Entertainment Industry and acts as a
means of giving something back on behalf of the industry. It
acts as an overarching broker of charitable activities and
distributes funds to a diverse range of UK based charities. It
is a non-trading body administered by Trustees and formally run by
a chairman.
Funds are raised in a number of ways including, but not limited
to: social or sporting events, individual and corporate donations,
games packs and in-App purchases.
Charities supported must all be registered and will go through a
due diligence process to ensure they meet the GamesAid requirements
namely small to medium sized charities that have a turnover under
£5m pa and who support children and young people based in the
UK.
Anyone who works in the UK video games industry is eligible to
become a member. Once a member they are updated with regular
newsletters and can nominate charities for the rest of the
membership to vote on to receive funds.
For more information please contact Caroline Miller:
Email:
Caroline@indigopearl.com
Mobile: 07765 255 002
Website:
www.gamesaid.org
Charity Auction Store:
http://stores.ebay.co.uk/GAMESAID?_rdc=1
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