London & San Francisco; February 1st, 2013; The team behind GameStick today raised a glass and let out a cheer as one of the most successful technology Kickstarter projects closed at $648K.

“We are overwhelmed, excited, grateful, thrilled and everything in between." says Anthony Johnson, CMO, PlayJam.“The campaign has been an incredible success with support from thousands of backers worldwide but this is just the beginning.The feedback from the Kickstarter community has been invaluable in shaping the final product and we will continue to seek input from those that supported us to ensure continued innovation ahead of a global retail launch.”

The campaign to fund the production of GameStick, which is set to ship in April 2013, closed today at 07.36 PST with pledges coming in right up to the last second finishing at 648% of the original target. Those that missed out on the Kickstarter campaign will be able to pre-order via the GameStick website at www.gamestick.tv.

GameStick is a small yet powerful, dedicated games console that plugs directly into a TV's HDMI slot and comes with a fully featured Bluetooth controller - ready to go right out of the box. When on the move, the two combine into a single unit, putting big screen gaming right into the pocket. The device will be compatible with other Bluetooth controllers enabling true multi-player functionality. 

GameStick’s purpose-built game store will be powered by PlayJam’s built-for-TV technology enabling users to browse, download content and interact with the wider GameStick community.

Throughout the campaign the team responded to thousands of comments and suggestions from Kickstarter backers that saw the product evolve in real-time as the team scrambled to incorporate a number of requested features from additional memory capacity to support for peripheral hardware via a docking station.

GameStick, described as 'The Most Portable TV games Console Ever Created' has been hailed by many supporters as the console to disrupt the games industry, has gathered high profile supporters throughout the campaign such as; Jason Kingsley (Founder of Rebellion), Jason Bradbury (Gadget Show host), Jermaine Dupri (Record producer) and Shaquille O'Neal (Basketball Legend).

 To visit the GameStick website for more information or to apply for an SDK please go to : www.gamestick.tv

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#ENDS#

About PlayJam:

PlayJam is the premier global platform for casual and social games on Smart TV. By partnering with all major TV brands, we've created the largest and most vibrant games network for millions of players around the world.