[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
Hamburg, February 14, 2013.
InnoGames has just opened a location in Sao
Paulo, Brazil to expand its market share in the region that has
become increasingly important to the online games industry. Marcus
Imaizumi is tasked with leading InnoGames Brazil and significantly
growing the brand in a country where already 10 million people are
playing InnoGames titles.
"We see Brazil as one of the largest growth areas in the
world at the moment. The development of its infrastructure -
especially in terms of the internet - has proceeded fast in recent
years, largely due to the upcoming 2014 FIFA World Cup and 2016
Olympics," explains Chief Operating Officer Michael Zillmer. He
furthered this by saying the strengthened overall economic
development of Brazil increased its attractiveness to online gaming
companies, and the country's position in Latin America made it a
great starting point for further expansion in the increasingly
valuable Central and South America.
Zillmer goes on to clarify, "We do believe, however, that
success in this market rests on local knowledge and local contacts.
This will be Marcus Imaizumi's task. He sees excellent
opportunities in South America for InnoGames: the existing
user base is a big advantage for us because we don't have to start
from scratch. We will put our focus on community management, and
particularly media and payment partners to identify additional
Imaizumi is a longtime expert in the Brazilian online game
industry. Previously, he worked as country manager for Sulake
(habbo.com). Most recently, he led his own promotional marketing
company in the area.
With about 100 million registered players worldwide,
InnoGames ranks amongst the biggest publishers of online games.
Currently the company employs more than 200 people in its
Hamburg-based headquarters. In order to implement their growth
plans, InnoGames plans to expand its human resources by 50 percent
over all departments in the upcoming year.