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Press Releases
  Plants vs. Zombies™ Adventures Launches in Limited Beta on Facebook; First Social Adaptation of PopCap Megahit
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03/27/2013
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

SEATTLE, Washington—March 27, 2013— PopCap Games, a worldwide leader in mobile and social games and a division of Electronic Arts Inc. (NASDAQ: EA), today announced the limited, regional launch of Plants vs. Zombies Adventures beta, the first social adaptation of PopCap’s megahit game for Facebook. During the first phase of the game’s rollout, PopCap today begins testing PvZ Adventures in a closed beta release targeted to a limited audience of Facebook users, with wider availability later this spring. This marks the second imminent new installment in the Plants vs. Zombies franchise, as PopCap also confirmed today that Plants vs. Zombies 2, the sequel to the original blockbuster game, is slated to launch in early summer.

“Plants vs. Zombies Adventures is a highly accessible, zombie-zapping adaptation of the original game designed specifically for Facebook,” said Curt Bererton, head of PopCap’s San Francisco studio where Plants vs. Zombies Adventures was designed and developed. “The game not only offers up exclusive new plants and zombies along with old favorites, it features all-new forms of zombie combat that will open PvZ to a whole new world. We like to think we’re creating a brand new twist on the classic Plants vs. Zombies that is the most social, shareable and expansive Plants vs. Zombies experience ever.”

Plants vs. Zombies Adventures is the first of several new adaptations of the hit franchise coming to consumers in the next year that will take players beyond the confines of the backyard. PvZ Adventures will present players with a wild and humorous series of “road-trips,” traveling near and far to thwart the zombie invasion in a variety of settings. Players will also be able to send hordes of zombies to their Facebook friends, a thoughtful gesture sure to be appreciated (and reciprocated). New zombie and plant types, new ways of obtaining, cultivating and deploying plant defenses, and leaderboards are among the other new features in PvZ Adventures. To hear more news about PvZ Adventures fans can like the PvZ Adventures fan page at www.facebook.com/pvzadventures and join the conversation on twitter with #PvZAdventures.

About PopCap

PopCap Games is the leading global developer, publisher and operator of casual video games: fun, easy-to-learn, captivating games that appeal to all ages across PC, mobile, social and other platforms. Based in Seattle, Washington, PopCap was founded in 2000, was acquired by Electronic Arts in 2011, and has a worldwide staff of more than 400 people in Seattle, San Francisco, Vancouver, B.C., and Shanghai. PopCap's games have been downloaded over 1.5 billion times by consumers worldwide, and its flagship franchise, Bejeweled , has sold more than 50 million units.

                                                     

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Bejeweled, Plants vs. Zombies and PopCap are trademarks of Electronic Arts Inc.  Facebook ® is a registered trademark of Facebook Inc.