[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
Electronic Arts Inc. (NASDAQ: EA) has today announced that Gary
Neville joins EA SPORTS™ in a FIFA Ultimate Team (FUT)
ambassadorial role for the 2013/14 season.
Neville’s role will see him contribute a regular bi-weekly
column hosted on
utilising his insightful and deep understanding of the game, he
will be looking at the Premier League in-form players and teams as
well as discussing the hot topics surrounding the world’s
most exciting league.
England coach and the most-capped right-back in the
country’s history, Neville was also recently announced during
the EA press conference at gamescom as part of the Xbox exclusive
FUT Legends content within FIFA 14. He will be available
alongside some of the world’s greatest players including
Pelé, Marco van Basten, Lothar Matthäus, Dennis
Bergkamp, Gary Lineker and 33 other past masters of the game.
Neville said of the deal: “
It’s great to be working with the team at EA SPORTS. FIFA
has become such an integral part of football culture that I hope to
bring benefit to the fans. FUT really is a phenomenal success and
you can see why as we all like to think we can manage an Ultimate
Team of superstars, I can’t wait to see myself out on the
(digital) pitch again.”
Shaun White, EA Head of UK PR commented:
“We’re delighted to have signed Gary for the
2013/14 season. His knowledge of the game is unrivalled and
we’ll be working together to give FIFA 14 players a deeper
insight into the real world of football that will enhance their
FIFA Ultimate Team experience.”
FIFA 14 will be available on the Xbox 360® games and
entertainment system from Microsoft, PlayStation®3 computer
entertainment system, PC and other platforms in the UK, as well as
later this year on Xbox One®, the all-in-one games and
entertainment system from Microsoft, and PlayStation®4.
To find out more about EA SPORTS FIFA 14 and to pre-order FIFA
14 today visit
http://www.easports.com/uk/fifa. Fans who
purchase FIFA 14 ‘Ultimate Edition’ on Xbox 360 or
PS3™ will receive access to 24 FIFA Ultimate Team gold
packs—1 per week for 24 weeks—to help build their
Ultimate Team*. Like at
www.facebook.com/easportsfifa, or follow on
@EASPORTSFIFA for all the up-to-date information.
FIFA 14 is rated PEGI 3.
- ENDS -
Notes to Editors:
SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning
interactive technology, fan programs and cross-platform digital
experiences. EA SPORTS creates connected experiences that ignite
the emotion of sports through industry-leading sports videogames,
including Madden NFL football, FIFA, NHL® hockey, NBA LIVE
basketball, NCAA® Football, Tiger Woods PGA TOUR® golf,
SSX™, and EA SPORTS UFC®. For more information about EA
SPORTS, including news, video, blogs, forums and game apps, please
EA SPORTS and SSX are trademarks of Electronic Arts Inc.
Official FIFA licensed product. "© The FIFA name and OLP Logo
are copyright or trademark protected by FIFA. All rights reserved."
Manufactured under license by Electronic Arts Inc. John
Madden, NFL, NBA, NCAA, NHL, Tiger Woods, and PGA TOUR and FIFA are
the property of their respective owners and used with permission.
Xbox 360 is a trademark of the Microsoft group of companies and are
used under license from Microsoft. “PlayStation” is a
registered trademark of Sony Computer Entertainment Inc.