[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
Grantoo announced that it has secured a major
game developer partner in its mission to change the world through
games. The San Francisco-based company has partnered with Miniclip
to bring multiplayer and tournament functionality to their flagship
Rail Rush, which is now live
with Grantoo’s SDK on iOS and Android. The partnership adds
more than 1 million daily active users to Grantoo’s
platform provides free multiplayer and tournament
functionality to game developers. Players in Rail Rush now have the
option to play against their Facebook friends or other players on
the Grantoo network at all times. When a tournament is running,
players match wins and losses will contribute to a score, matching
them up in a leaderboard against their friends and other players.
This form of tournament rewards players for engaging with the game
often over the course of the event.
In addition to providing these features, Grantoo adds an
optional additional revenue stream when developers opt-in to
sponsorship campaigns for tournaments on their games. The brand
sponsorship only takes place in the Grantoo tournament lobby, not
in the game itself, so gameplay is not interrupted. During a
sponsored tournament, the player with the highest score at the end
of the week wins money for the charity of their choice, creating a
virtuous connection between the brand, player and game. Coming
soon, games will be able to run tournaments with or without brand
sponsorships where they can give out in-game virtual goods and
currency as well.
“We know from experience that multiplayer and live events
increase engagement, retention and monetization in mobile
games,” said Saad Choudri, Vice President of Business Affairs
at Miniclip. “Not only does Grantoo provide these features as
a plug-and-play solution, they unlock additional revenue through
its brand-sponsored tournaments, opening the door to millions of
dollars in brand advertising budgets.”
The opportunity for game developers - and for Grantoo - is huge.
2013 Internet Trends report
demonstrates that mobile advertising spending continues to lag
behind time spent in the medium, accounting for only 3% of
advertising budgets nationwide as compared to 12% of time spent.
Bridging that gap is a $20bn opportunity, says Meeker, but so far
most solutions have fell short of advertisers expectations. This is
where Grantoo is looking to
change the game.
Grantoo’s SDK has produced impressive results for early
partners. GameLion’s Monster Shooter saw an ARPDAU increase
of 2.9¢ during tournaments thanks to the sponsorship revenue,
and 3D Integer Game’s Dirt Road Trucker 3D saw an ARPDAU
increase of 0.9¢ over the month of July. Indie developer
Alain-Daniel Bourdages’s Pinball Deluxe saw engagement
increase 281% during tournaments, with users playing an average of
11.8 rounds each.