[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
th September 2013
The kickstarter campaign has been an incredible learning
experience for those of us here at Animus Interactive. We received
backing and support and for that we are incredibly grateful.
What we couldn't have expected was the sheer amount of people
that would contact us during the campaign to say that they were not
interested in backing a free to play title, but would back Kingdoms
Of Knights if we were to use a different business model.
We had a rocky start with the campaign, but we have learned from
this. We were pretty confident that our concept artwork, our video
and our idea would win over the amount of people we needed to gain
our funding, and we set ourselves a high target to achieve those
After receiving criticism from potential backers on kickstarter
about the lack of in-game footage, we released alpha screen-shots
and saw an immediate jump in the amount of backing received, and
yet, even then, we continued to receive the same criticism again
and again. 'Your project looks really cool but I don't like the
idea of funding a free to play game'.
This got the team thinking. We discussed the benefits and flaws
of moving our business model, and after a few days of watching the
campaign continue to receive the same criticism we decided to pull
What does this mean for Animus Interactive?
We have learned a lot during this process. It has been a rough
month for the team, and we are now working on a new business model
internally to take the game forwards. We are aiming to re-launch on
kickstarter, taking on board the criticism we received we will
feature alpha footage, screen-shots and our new business model as
well as additional rewards. It is clear to us that our fans do not
want a free to play title, and so we are going to make the
Though nothing is final as of yet, we are currently looking into
the potential held by the buy to play model that features a
cosmetics in game store, and also in releasing DLC and
We are moving forwards with further updating the main website,
and will soon have the official forums ready for the public.
I had hoped that I would not have to write this article, because
I truly do believe in the game that I can see the rest of the team
shaping around me. Every day the internal alpha is updated with
fixes, texture updates or model tweaks and the picture gets a
little closer to being completed.
We have a very hard working, dedicated team here at Animus
Interactive, and I can safely say, we will be bringing Kingdom Of
Knights to you all, no matter how bumpy the road may get. This
campaign has brought the team together and we are stronger for
Thank you all for your continued support.
We Move Forwards, For Avalon!
- Kitsunami Lupo, Public Relations Manager, Animus
About Animus Interactive:
Animus Interactive stems from the Latin word animus, which when
translated turns into soul, spirit, mind; (plural) high spirits,
pride, courage. Our core focus has been a multitude of web
technologies and services catering to those technologies. We are
located in NY but could travel virtually anywhere to make our
services more accessible. Our company is taking the last twelve
years of experience we have working with these technologies to
create our first major title, Kingdoms Of Knights.