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  IMPROBABLE Lands Veteran Studio Head
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

For Immediate Release

London, UK — 17 December, 2013   Improbable is pleased to announce that industry veteran Nick Button-Brown has joined the company as Studio Head to help direct business and games development at the new and independently funded UK games technology start up.

Nick joins the Improbable team with an impressive track record that includes over 15 years of experience in the games industry, most recently leaving a General Manager role at Crytek GmbH, the developer behind the  FarCry, Crysis and Warface franchises as well as the ever impressive  CryENGINE, to join the new start up.

Nick’s responsibilities at Crytek not only included directing development teams of more than 650 people in 7 locations around the globe on large scale projects like  Crysis 3, next gen launch title  Ryse - Son of Rome and  Homefront 2, but also free-to-play and mobile games like  Warface, Fibble and The Collectables.  He now brings that management and project expertise to help deliver the vision at Improbable and will head up a team of high profile veteran developers who have joined the new company in recent months.

Nick comments, "I loved the energy of the company when I first met Herman and the team, and the chance to be involved in this young company from very early on was really exciting. The technology will allow, for the first time, new gaming experiences that I have always dreamed of creating."  

Prior to his time at Crytek, Nick spent 9 years at Electronic Arts, including time as Director of Business Development at EA Partners, contributing to franchises such as Battlefield, Black & White, Crysis, Timesplitters, Freedom Fighters and FIFA Manager.  He also plays an active role in the wider industry, currently holding a position on the GDC Europe advisory board and speaking at a number of conferences around the world.

Herman Narula, Improbable CEO said, “We’re delighted to have Nick joining Improbable. His deep knowledge of the industry and development expertise are tremendous assets to our team. Nick has the perfect balance of vision and experience to help us bring new, disruptive technology to the industry."


About Improbable

Improbable is a London based, independently funded UK start up, combining top end technical talent from finance and academia with veteran game developers. Their objective is to create cutting edge technology to enable new experiences in gaming.


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