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  RUNESCAPE HANDING ‘POWER TO THE PLAYERS’
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01/14/2014
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Tuesday 14 th January 2014, Cambridge, UK – Jagex Games Studio, makers of the multi-award winning fantasy MMORPG, RuneScape, has launched the first in a series of major player polls as part of its Power to the Players strategy for the year ahead. This joint effort between Jagex and the passionate RuneScape community aims to ensure the game’s continued success at grassroots level, providing member players with ongoing opportunities to shape the world of RuneScape like never before.

The launch of Power to the Players has today seen the introduction of an in-game polling system that poses a critical, high-tier ‘Dragonstone’ question for players: ‘Invention skill vs Elf City – which do you want first?’ Both options are highly anticipated content updates, but it is up to members to decide which will be developed and launched into RuneScape later in the year.

“After unveiling the Power to the Players initiative at the end of 2013, we are delighted to begin this exciting new era with the launch of the first poll. We’re eager to listen to our players and their wants, and this poll emphasises the importance we place on listening to our loyal player-base,” said Neil McClarty, Marketing Director, RuneScape.

In addition to monthly ‘Dragonstone’ polls, members will also have the opportunity to take part in more frequent ‘Diamond’ and ‘Ruby’ polls. These mid- and low-tier polls will help decide topics such as which new dragon should be added into the game, and whether the spring event should be Easter-themed or not.

“The launch of Power to the Players marks the exciting start of democratisation in RuneScape as we provide players with significant means to shape a game they have been passionate about for more than 13 years. This journey began RuneScape 3’s launch last year, which saw the start of world events where player actions determined the outcome,” said Phil Mansell, Executive Producer, RuneScape. “RuneScape continues to push boundaries even in its maturity, and I can’t wait to see where the players take us.”

The first poll, Invention skill vs Elf City, closes on 31 st January.

- Ends -

About Jagex

Starting in 2001 with their flagship free-to-play adventure game, RuneScape, Jagex has created a long-standing reputation for crafting the world’s best online games services.  Today they stand as the UK’s largest independent games developers and publishers.  With over 40 titles published to date, Jagex prides itself on developing and publishing hugely popular, accessible, free-to-play online games for millions of players globally.  For more information please visit www.Jagex.com.

About RuneScape

Venture forth into the rich and immersive medieval fantasy world of Gielinor, where even the smallest of actions affect the vast world around you. Recognised repeatedly by Guinness World Records as the world’s most popular free-to-play MMORPG, with over 200 million players and counting. RuneScape offers unparalleled levels of choice to its players, where they can be anyone, slay anything and go anywhere in their own unique open world adventure, all within the browser window. Start your greatest adventure today at www.RuneScape.com.

Press Contact:

Jagex Games Studio
Sam Forrest
Email: Press@Jagex.com
Tel: + 44 (0) 844 588 6629