[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
Press Release: Embargoed until the
th of January 2014
After having broken the world’s record for the largest
number of people taking part in a Game Jam last year, game
enthusiasts from all over the UK are gathering once more this
weekend at the University of Bedfordshire. Industry expert David
Fletcher gives five tips on winning a game jam.
This year’s first
Global Game Jam will take part between the 24
th and the 26
th of January at the University Of Bedfordshire where
talented students are being expected to compete in teams for a
chance of publishing their game and gain field recognition.
David Fletcher, CEO of
Rapid2D and part of the
organising team this year, thinks that every aspiring developer has
to test their limits by taking part in a Jam.
He advises there are five things gamers should have in mind when
embarking on a 48 hour race to successfully complete a game:
1. 1. Have an idea of what
you’re doing before you start the development.
2. 2. Plan your game
around the strengths and abilities of your team, make sure everyone
has a part.
3. 3. Find something
unique about your idea and build your game around it.
4. 4. Keep things
Simple! A polished 2D game beats an unfinished 3D game.
5. 5 . If you realise
your concept is not going to work, change it sooner rather than
David Fletcher says:
"Over the years I have seen some excellent unique games born
out of the creativity of Game Jams. I believe the great success of
these games rises from the fact that the Jam is a developer’s
creation and enables freedom of thought and action – there is
no marketing, no management considerations, little rules and a
common strong passion for games and development. This therefore
often results in some great unique titles which end up selling
‘’ Working as a team is often the trickiest but
most valuable experience of a Game Jam: A short imposing deadline
and lack of sleep end up testing the skills and team abilities of
each developer. For aspiring students, Game Jams are therefore
an invaluable part of their education in the fast paced world of
Game Development. In some cases students who just went to a Game
Jam to test their ability and have some fun, actually end up making
next big game.’’
For more information or to speak to David Fletcher, please
contact Alexandra Dobocan at
or ring 07976525914.
Notes to the Editors:
This is an event sponsored by Microsoft.
A games jam is a gathering of video game developers.
Participants are put into teams and challenged to build games
within a time frame. The United Kingdom is one of the 73 countries
taking part in the Global Game Jam 2014. Last year, the University
of Bedfordshire’s 329 students broke the world record for the
highest number of gamers present at a Jam.
The structure of a game jam is usually that everyone gathers on
Friday late afternoon, watches a short video keynote with advice
from leading game developers, and then a secret theme is announced.
All sites worldwide are then challenged to make games based on that
same theme, with games to be completed by Sunday afternoon
The jam is always an intellectual challenge. People are invited
to explore new technology tools, trying on new roles in development
and testing their skills to do something that requires them to
design, develop create, test and make a new game in the time span
of 48 hours.
The GGJ stimulates collaboration and is not a