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For Amuzo, the grass keeps getting greener
[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
Bournemouth, UK (24 th January 2014) – Today,
Amuzo team are proud to announce they have
been awarded £50,000, the maximum available funding from
Creative England's one million pound
GamesLab programme, to
develop their own IP.
GamesLab aims to sustain and aid the growth of the most
innovative games companies in the South West of England by
providing grants as well as expertise.
Amuzo's Head of Production, Adrian Smith, is delighted with
the prospect of once more creating a unique brand. “Launching
Tomb Raider with Core Design was one of the highlights of my career
to date. Publishing something you create from the ground up is a
thrilling experience; one I can’t wait to share with the team
here in Bournemouth. With the support from
Creative England's GamesLab,
we believe we can create something that is not only uniquely
British and great fun to play, but that demonstrates the innovative
work being created by games studios here in the South
2013 was a busy year for
Amuzo as the studio has
ported titles to seven platforms, monetising virtual content on
each one. Business Development Director at Amuzo, Mike Hawkyard,
added “We're really proud of our accomplishments to date.
This grant has come at the best possible time for us, allowing us
to leverage our team, technology, and contacts from a position of
Set initially in a quintessentially British village, Amuzo's
latest IP, running under the development title of “Project
Greener Grass” will feature crazy cosmic cows locked in an
intergalactic battle against flocks of mutinous mutton. It's going
to be an action-packed arcade-style adventure that will leave
players wanting mower...
About Creative England
Creative England invests in and supports creative ideas, talent
and businesses in film, TV, games and digital media. We aim to grow
the brightest, the best, and those with the most promise so that
individuals and businesses can achieve their full creative and
commercial potential. We help identify future opportunities to grow
the economy and generate jobs.
With offices in Salford, Birmingham, Brighton, Bristol,
Sheffield Pinewood and Elstree, we are a national agency with
strong local and regional links.
Creative England GamesLab
Creative England GamesLab is a £1 million programme of
investment and support, designed to aid and sustain the growth of
the region’s burgeoning games’ industry through the
development of innovative games and IP. Working with
emerging and established companies, Creative
England GamesLab aims to create the conditions necessary for
the most innovative and commercially astute games companies from
around the region to flourish. Working with employers,
students and individuals,Creative England GamesLab also
delivers initiatives to create jobs and ensure the retention of
established and emerging talent within the region to sustain the
growth it aims to deliver during its two-year
lifespan. Creative England GamesLab is funded by the
European Regional Development Fund, supported by the
Government’s Regional Growth Fund and led by Creative
European Regional Development Fund
Creative England GamesLab project is part-financed by the
SW Competitiveness & Employment Programme which forms a part of
the European Regional Development Fund Programme 2007 to 2013. The
Department for Communities and Local Government is the managing
authority for the European Regional Development Fund Programme,
which is one of the funds established by the European Commission to
help local areas stimulate their economic development by investing
in projects which will support local businesses and create jobs.
For more information visit
Regional Growth Fund
The Regional Growth Fund (RGF) is a flexible and competitive
£3.2 billion fund operating across England from 2011 to 2017.
It supports projects and programmes that are using private sector
investment to create economic growth and sustainable employment.
For more information, please go to
Creative England’s business development
programme, providing development funding and market expertise
to small creative and digital businesses, is supported by the
Government’s Regional Growth Fund (RGF).
Award-winning, BAFTA-nominated game studio 4T2 has recently
rebranded as Amuzo, merging its development and publishing
Amuzo specialise in the creation of online and mobile games for
some of the most exciting global brands. In 2013, Amuzo reached
No.1 on the App Store in 117 countries across various branded
games, generating 200 million+ play sessions and
The company is based in Bournemouth, UK and are currently
working on their own IP.