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01/28/2014
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

London, UK, 28th January 2014 – After launching its Playfire Rewards BETA program last month,  Green Man Gaming, the world’s fastest growing multi-platform digital retailer, has already helped thousands of core gamers play their way to new games and content.

Since launch, 65% of gamers taking part in the BETA have already earned Green Man Gaming credit towards anything on the Green Man Gaming store.

Gamers who link their Steam account to Playfire are eligible to earn Playfire Rewards Credit for gaining any of the achievements listed daily on the  Playfire Blog. Frequently updated to ensure the correct mix of desire and attainability, the Rewards BETA is designed to optimise Green Man Gaming's community offering, with additional platform support coming very soon. 

As 85% of users told Green Man Gaming they’d like to earn credit not just for specific in-game achievements, Rewards Credit is available for activity like starting a new game, or playing for a minimum amount of hours, plus BETA participants can also earn credit by signing up to the Playfire Newsletter, all of which is converted into Green Man Gaming Credit. 

“We’re excited to not only be rewarding our Playfire community for playing the games they own and love, but to also have their support and input as together we’re creating the world’s largest social commerce platform in the video game market” said Paul Sulyok, CEO at Green Man Gaming. “We’ve spent the past 12 months heavily investing in the Playfire service and have implemented over 1000 new features and improvements based on feedback direct from the community. We have the roadmap, but they are very much in the driving seat!”

“The Playfire Rewards BETA is integral to our long term, innovative digital strategy; to create a social commerce eco-system that reduces the cost of sale and wastage” explained Darren Cairns, EVP Marketing at Green Man Gaming. “All of the insight we’re gaining through the BETA and Playfire’s in-game tracking capabilities is helping us to build predictive models and accurate targeting mechanics based on actual in-game behaviour, rather than just purchasing or browsing history. By developing and investing in enhanced community services, we can better predict a player’s likely purchase propensity.”

Combined with exceptional content from Green Man Gaming’s official publishing partners, including specially promoted rewards, the Playfire Rewards BETA is encouraging users to revisit much loved titles, engage in new games, and is helping grow the player base of PC games, further growing the market and reach of publishers. Ultimately, Green Man Gaming is helping customers get more contextual and relevant messages and offers that meet the needs of a global core gaming audience; rewarding them by helping them purchase the games they want,  how they want.

Follow  @Playfire or visit the  Playfire Blog for all the latest BETA Rewards updates, chat, polls, and deal reveals.

We’ll let the Playfire community have the final say on what's great about the Playfire Rewards BETA:

"I've just linked my Steam account, and I have to say, if this is how our profiles will look in the future, I am extremely surprised and excited."

"Wow! I LOVE that Achievements page! Can't wait to see it grow when more systems are added."

"I try to buy games when they are on sale (I bought Bioshock Infinite on GMG for $5,50 using earned rewards), so that's really cool."

"I don't have anything to say for now..."

Notes to Editors:

·                 All of the Playfire Rewards Credit is provided in GBP (£), but everyone is eligible to try it out. Other currencies to come soon.

·                 There is a minimum 24-hour delay from earning Playfire Rewards Credit to when it becomes GMG Credit.

·                 If a GMG account doesn't use GBP (£) then the Credit value will be converted to a users currency at the conversion rate for the day.

·                 The BETA won't count any eligible achievements already gained - only new ones gained during the BETA are credited.

·                 It's a BETA so there may be bugs! If you spot one, tell us here:  https://playfire.zendesk.com/tickets/new

--ENDS

About Green Man Gaming and Playfire

Green Man Gaming, based in the heart of London, UK, is world’s fastest growing multi-platform digital retailer targeting core gamers through its unique data-driven social commerce website. Green Man Gaming continued its impressive growth in 2013, doubling both unique purchasers and revenue. Green Man Gaming currently sells over 4,500 games from over 250 publishing partners in over 180 territories worldwide, as well as offering PlayStation and Xbox consoles and accessories in the UK. 

In July 2012, Green Man Gaming acquired Playfire, a huge and vibrant global social network of core gamers. This service allows consumers to automatically track their in-game achievements, trophies and gameplay, as well as follow other gamers’ achievements and conversations about the games they love.

Green Man Gaming was featured in The Sunday Times Tech 100 “Ones to Watch” for 2014, and has been named as one of the 50 hottest tech companies that the UK Government want to support to IPO as part of the Future Fifty programme. Furthermore, Green Man Gaming was listed in the “Silicon Valley Comes to the UK” (SVC2UK) top 100 companies with the potential to reach £100m in revenue within three to five years.