[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
London, UK, 28th January 2014 – After launching
its Playfire Rewards BETA program last month,
Green Man Gaming, the world’s fastest
growing multi-platform digital retailer, has already helped
thousands of core gamers play their way to new games and
Since launch, 65% of gamers taking part in the BETA
have already earned Green Man Gaming credit towards anything on the
Green Man Gaming store.
Gamers who link their Steam account to Playfire are eligible to
earn Playfire Rewards Credit for gaining any of the achievements
listed daily on the
Playfire Blog. Frequently updated to ensure the
correct mix of desire and attainability, the Rewards BETA is
designed to optimise Green Man Gaming's community offering,
with additional platform support coming very soon.
As 85% of users told Green Man Gaming they’d
like to earn credit not just for specific in-game achievements,
Rewards Credit is available for activity like starting a new game,
or playing for a minimum amount of hours, plus BETA participants
can also earn credit by signing up to the Playfire Newsletter,
all of which is converted into Green Man Gaming Credit.
“We’re excited to not only be rewarding
our Playfire community for playing the games they own and love, but
to also have their support and input as together we’re
creating the world’s largest social commerce platform in the
video game market” said Paul Sulyok, CEO at Green Man Gaming.
“We’ve spent the past 12 months heavily investing in
the Playfire service and have implemented over 1000 new features
and improvements based on feedback direct from the community. We
have the roadmap, but they are very much in the driving
“The Playfire Rewards BETA is integral to our long term,
innovative digital strategy; to create a social commerce eco-system
that reduces the cost of sale and wastage” explained Darren
Cairns, EVP Marketing at Green Man Gaming. “All of the
insight we’re gaining through the BETA and Playfire’s
in-game tracking capabilities is helping us to build predictive
models and accurate targeting mechanics based on actual
in-game behaviour, rather than just purchasing or browsing history.
By developing and investing in enhanced community services, we can
better predict a player’s likely purchase
Combined with exceptional content from Green Man Gaming’s
official publishing partners, including specially promoted rewards,
the Playfire Rewards BETA is encouraging users to revisit much
loved titles, engage in new games, and is helping grow the player
base of PC games, further growing the market and reach of
publishers. Ultimately, Green Man Gaming is helping customers get
more contextual and relevant messages and offers that meet the
needs of a global core gaming audience; rewarding them by helping
them purchase the games they want,
how they want.
@Playfire or visit the
Playfire Blog for all the latest BETA
Rewards updates, chat, polls, and deal reveals.
We’ll let the Playfire community have the
final say on what's great about the Playfire Rewards BETA:
"I've just linked my Steam account, and I have to say, if this
is how our profiles will look in the future, I am extremely
surprised and excited."
"Wow! I LOVE that Achievements page! Can't wait to see it grow
when more systems are added."
"I try to buy games when they are on sale (I bought
Bioshock Infinite on GMG for $5,50 using earned rewards), so that's
"I don't have anything to say for now..."
Notes to Editors:
All of the Playfire Rewards Credit is provided in GBP
(£), but everyone is eligible to try it out. Other currencies
to come soon.
There is a minimum 24-hour delay from earning Playfire Rewards
Credit to when it becomes GMG Credit.
If a GMG account doesn't use GBP (£) then the Credit
value will be converted to a users currency at the conversion rate
for the day.
The BETA won't count any eligible achievements already gained -
only new ones gained during the BETA are credited.
It's a BETA so there may be bugs! If you spot one, tell us
About Green Man Gaming and Playfire
Green Man Gaming, based in the heart of London, UK, is
world’s fastest growing multi-platform digital retailer
targeting core gamers through its unique data-driven social
commerce website. Green Man Gaming continued its impressive growth
in 2013, doubling both unique purchasers and revenue. Green Man
Gaming currently sells over 4,500 games from over 250 publishing
partners in over 180 territories worldwide, as well as offering
PlayStation and Xbox consoles and accessories in the UK.
In July 2012, Green Man Gaming acquired Playfire, a huge and
vibrant global social network of core gamers. This service allows
consumers to automatically track their in-game achievements,
trophies and gameplay, as well as follow other gamers’
achievements and conversations about the games they love.
Green Man Gaming was featured in The Sunday Times Tech 100
“Ones to Watch” for 2014, and has been named as one of
the 50 hottest tech companies that the UK Government want to
support to IPO as part of the Future Fifty programme. Furthermore,
Green Man Gaming was listed in the “Silicon Valley Comes to
the UK” (SVC2UK) top 100 companies with the potential to
reach £100m in revenue within three to five years.