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  Multiplay Chooses RapidSwitch to Power UK Expansion
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02/04/2014
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Maidenhead, UK: Leading UK dedicated server company RapidSwitch has been selected by Multiplay, one of the world’s largest hosts of online gaming servers, to power its expansion in the UK.

RapidSwitch will provide Infrastructure as a Service (IaaS) for Multiplay as the global gaming service provider looks to grow its customer base in the UK. RapidSwitch has already installed a range of servers for Multiplay in its Maidenhead data centre to provide UK-based hosting for games like EA Battlefield 4 and games with large community followings, such as Minecraft, Rust, and DayZ. RapidSwitch’s ‘on-demand’ approach to the deployment of physical hardware mimics the scalability of virtualised platforms but with the full power of a physical system.

Will Lowther, Head of Online at Multiplay, said: “Our target is to grow our customer base in the UK, particularly among makers of independent games, so we need a reliable and flexible hosting partner who can set up new and powerful infrastructure on demand. That’s why we chose RapidSwitch because it has the technical and management expertise to provision the hardware needed to support maximum online gaming experience in the most cost efficient way.”

Multiplay hosts one of the biggest online gaming networks in the world incorporating over 25,000 servers at 27 locations across the globe. It works with high-level developers to the consumers who purchase and play their products. RapidSwitch has created an infrastructure for Multiplay to service development in one of its biggest regions, the UK, based on latest generation Dell servers to deliver the best performance.

Neil Christie, Commercial Director for RapidSwitch, said: “The ‘on demand’ infrastructure model we are providing for Multiplay ensures an unrivalled level of performance of physical hardware but with complete flexibility over the availability of each system. Whatever the game’s requirements are, we can create the bespoke infrastructure needed to ensure the best consumer experience and, together with Multiplay’s innovative software platform, deliver the optimum gaming experience for maximum enjoyment.”

RapidSwitch is one of the UK’s leading providers of dedicated server hosting and part of cloud company iomart Group plc.

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