AppAnnie is one of the leading
analytical services that track the performance of mobile games
and apps. At the end of January, the company published
a report on
mobile trends in 2013
, and Xsolla is pleased to share the most interesting
findings of AppAnnie with you.
- More apps are being installed on Android compared
- iOS revenue from app purchases is higher than Android
- Messengers (WhatsApp, Viber, and the like) increase
in popularity and add mobile games to in-app stores
- Russian mobile market grows in terms of both,
downloads and revenue
- Productivity and Utility apps become less popular, while
entertainment apps are more in demand
AppAnnie experts are determined that 2013 was
a strategically important year for mobile apps industry.
Freemium model demonstrated a particular increase
in popularity, and growth rate of mobile apps
in general was immense in developing regions. Japan
proved to be the most successful market in terms
of revenue, as it tripled and exceeded the revenue
generated from mobile apps in the USA.
Based on the growth dynamics demonstrated by BRIC
countries, including Brazil, Russia, India and China, AppAnnie
experts believe that these countries will show stable growth
in 2014. Other emerging markets that are worth investing into
are Hong Kong, Indonesia, Mexico, Taiwan and Thailand.
According to AppAnnie report, mobile banking and mobile
payments have grown by 55%, and so did Xsolla.
In 2013, mobile payments ranked #1, replacing cash payments
from its leading position:
“The number of transactions made via mobile payments
in 2013 in Russia was 1.5 times more than the number
of cash transactions. The difference in terms
of revenue was not that striking, but still visible,”
explains Peter Sokolov, payment systems manager at Xsolla.
Another important trend of 2013 is the rise
of messengers. These apps initially designed for chats turned
into totally independent media platforms. Among them are LINE,
WeChat and KakaoTalk, all of which feature game stores and
item stores. Messenger users — especially those
in Asia — are used to making in-messenger
purchases (like animated stickers), so adding games and other
items to stores is a smart strategy.
And, finally, one of the most
interesting parts of the AppAnnie report was the list
of Top Apps and Publishers. It did not come
as a surprise that Candy Crush Saga, Subway Surfers and
Temple Run 2 ranked #1, #2 and #3. Electronic Arts was named the
best publisher, bypassing Gameloft, Rovio ? King.