[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
17 February, 2014: Game4u, the specialist retailer
of videogame products from Milestone Interactive Group, today
announces the launch of its operations in Singapore and Malaysia.
This expansion into the Southeast Asia market is a strategic move
for Game4u and a step towards achieving its vision of becoming a
leading global online retailer of videogames. With this venture,
Game4u becomes India’s first and only videogame retail brand
to tap the $18 billion (Source: Euromonitor) gaming industry within
the Asia Pacific region.
Game4u will provide more than 700 PC and MAC games from over 30
renowned publishers such as Aspyr Media, Deep Silver, Electronic
Arts, Focus Home Interactive, Kalypso Media, Namco Bandai Games,
Square-Enix, Take2 Interactive, Warner Bros. Interactive
Entertainment and many more via its download-to-own service to
consumers in both the countries. Gamers can log onto the
Game4u website to purchase games in their local
currency in a few simple steps, thus making it Quick to Play.
Additionally, they can look to enjoy exclusive features and
promotions such as
Gift a game
Games under $10, Games under $20 etc.
“Our goal is to be the top global games destination that
offers the best-in-class products and services and provides a
delightful consumer experience,” said Mr. Jayont R Sharma,
Chairman and CEO, Milestone Interactive Group. “PC gaming is
popular in Southeast Asia and we have taken a big step towards
achieving our vision by being the first Indian gaming e-retailer to
set a digital download store in the region.”
“We plan to continue adding features and product
categories and will also introduce our coveted loyalty program -
, to gamers in Singapore and Malaysia very soon,”
added Mr. Jayont R Sharma.
Singapore and Malaysia are key markets for Game4u and the
company expects to grow in excess of 100% year on year with a
double digit market share within the next 3 quarters leading to a
revenues in excess of $4Mn (USD) over the next three years.
The company is also planning to expand in the region within the
year and aims to set up operations in countries such as Thailand,
Philippines, Vietnam and Indonesia.
Game4u will provide variety of games and gaming accessories
priced from $4.99 to $69.99, across categories and genres, and
consumers can pay via popular credit cards such as Visa,
MasterCard, American Express, Discover card and PayPal with a host
of local options coming soon.