[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
18th February 2014
London, United Kingdom – Games businesses invited to
register their interest in being mentored
Ukie, who bring games industry expertise and Nesta, who have
years of experience of running successful creative industry
mentoring schemes, and have partnered to develop a mentoring scheme
designed specifically for UK games businesses.
Building on the success of Nesta’s wider creative Business
Mentor Network, the Video Game Mentoring Network has been set up by
Ukie and Nesta to advise and nurture games businesses with
an appetite for growth .
The scheme will be officially launched in April but games
businesses are being invited to express their interest in being
mentored now by contacting
Businesses joining the games mentoring network will receive:
One-to-one business mentoring in the form of 10 two-hour sessions
over a 6-12 month period
induction workshop at the start of the programme to get the most
out of your mentoring sessions
Workshops and events designed to meet other members of the
Coaching support - in addition to mentoring
Ukie and Nesta want businesses of all sizes to apply to be
mentored, from start-ups who have been established for less than
two years, to established and high growth potential business who
are looking to scale. They are also calling on potential mentors to
express and interest in being part of the scheme. The minimum
criteria for applying are simply that you must be a registered
made or sold a game in the UK in the last 12 months or have a game
ready to bring to market in the next six months.
· Or you
can also be a business that has launched a product or service in
the UK that supports the creation and selling of games within the
last 12 months.
· Being a
Ukie member automatically qualifies you to apply.
Mentors for the programme are being selected from successful
leaders in the games industry, with experience of working in a
variety of businesses from creating their own successful
independent development studios and publishing companies, to
working at senior levels for multinational games businesses.
Individuals can express interest in becoming a mentor by contacting
Ukie CEO, Dr Jo Twist said: “This partnership with Nesta
gives games businesses an amazing opportunity to get first hand
expert advice from people with proven track records in the games
industry. Mentoring is invaluable both for mentees and for mentors.
Our industry is especially good at collaborating and sharing
stories and experiences so we encourage all businesses to apply and
be part of the network.”
Jon Kingsbury, Director of Creative Economy programmes at Nesta
said: “We’re delighted to be sharing the tried and
tested format of mentoring from our Creative Business Mentor
Network with the games sector, through our partners Ukie. Our
vision is that every games business should aspire to and have
access to mentors from their own industry”.
For all press enquiries, please contact the Ukie press office on
T: +44 (0)20 7534 0580 or E:
The Association for United Kingdom Interactive Entertainment or
Ukie (pronounced YOU-KEY) is a trade body that aims to support,
grow and promote the whole of the UK’s games and interactive
entertainment industry. Founded in 2010 (although formerly known as
ELSPA), Ukie’s membership includes all the major UK and
global games publishers and the best of UK development talent -
from promising start-ups to some of the biggest, most successful
studios operating in the UK today.
We also have distributors, academic institutions, new
publishers, and media outlets that are integral to the lifeblood of
the industry as part of the family.
Ukie works with government to champion a range of issues
including age ratings, education and skills, access to finance and
protecting intellectual property rights. It also works with the
media to ensure true and accurate representation of the sector by
raising awareness of the industry’s positive economic
contribution and the societal benefits of gaming to policy makers,
regulators and consumers.
One of Ukie’s key roles is to support its members by
providing them with key market information, promoting careers and
offering the business support services, training and best-practice
knowledge to enable them to operate most effectively.
We also offer comprehensive events programme to give the games
industry access to key information, leading industry figures and
give everyone the chance to network. You can see our events
In addition, Ukie compiles weekly, monthly and annual retail
charts and sales reports for the UK market.