[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
War of Omens is Fifth Column Games newest game that was
recently funded on Kickstarter. The game is a competitive deck
building card game that follows a F2P model. The developers have
released a lot of content for the game, and also provided a variety
of payment methods to help increase their sales.To celebrate the
developer's choice to use the Xsolla payment solution, we took a
look at how War of Omens reached it's current position, as
well as ask the developers about their plans for the future.
War of Omens may have started as a hobby project, but
it quickly evolved into something bigger. Gabe Johns would casually
work on the game on his commutes, but quickly grew to admire his
project . The entire team fell in love with the concept as
well, and they soon decided to put all of their resources into
making the game their next premier title. To help fund the product,
Full Column Games launched a
with a goal of $30,000. Displaying their passion for card
games, the developers made it clear that they wanted consumers to
experience their unique twist on Deck Building and collectible card
games. Every donation after $10 gave consumers access to the main
beta , and the developer even made the game available to everyone
between Jan 11 – Jan 12.
game managed to reach it’s
goal without the help of the public beta weekend however.
5th Column Games Kickstarter went on to reach $32,335, and the
developers remain to be hard at work on the game. Currently,
consumers can play the game at
http://play.warofomens.com/ and it currently
features tutorials, multiple decks, randomized booster packs,
single player gameplay, random multiplayer game, and more. Xsolla
recently talked to the CEO of 5th Column games,
Andrew Marsh, as well as
Adam Lipski to hear
about how the game is doing presently and the future of
War of Omens.
Tell us a little bit about the origins of
War of Omens? When did you decide to make this game and
what were your main sources of inspiration?
“The lead designer, Gabe, started working on this game as
a commute project a couple years ago. The original design was to
combine the fun of the deck builders, like Dominion, with more
traditional CCGs, like Magic the Gathering. About a year ago, after
several iterations of the prototype, the founders decided it was so
much fun it would be worth putting the full force of the company
I really enjoyed the multiplayer for the game, but I
noticed it was limited to random play. Do you have any plans to
expand this in the future?
"Yes. We're planning on expanding this to have both better
matchmaking and the ability to play against friends. For now, we
only have a handful of players online at any given moment, and the
current system ensures that there is usually a match
Are there any future plans to add more deck types in the
"Assuming we have enough financial success to keep developing,
definitely. We already have some plans for 3 new factions and
several new cards and heroes for the existing factions. A new
faction is a ton of work though both with art and balance, so it
won't be for at least a couple months."
In terms of the
F2P model, I noticed that the
game did a great job of showing players the advantages of investing
money in the game, but also guaranteeing that it isn't a
necessity. Has this been successful so far?
"It's hard to tell. We have a mix of low and high quality users
that makes the analytics kind of tough to interpret. Time will
tell. It has helped to foster a positive relationship with the
I really enjoy the game and I have already put quite a bit
of time into it. How has the feedback been on the product
"Generally, it has been very positive. The bulk of the negative
feedback has come from people who are confused about the game, so
we're working on making things more clear."
What drives the public interest to card games? Recently a
whole bunch of new card-based games appeared on the Web including
Hearthstone: Heroes of Warcraft. What makes these games so
"I'm not sure people agree on what makes card games so popular.
I believe that the action of drawing random cards is very
rewarding. It combines progression with gambling in a very
satisfying way. Also, cards are a very simple and well understood
metaphor, so people can understand the game more easily than other
Tell us a little bit about your Kickstarter campaign. Are
you happy with the amount of money you've received and
the amount of backers? Did the campaign help you get more PR
and appear on the pages of major news-websites?
"It was net positive, but I don't consider it a big success.
Some games receive huge amounts of money, and while we didn't know
what to expect we were hoping for more. We did get some decent PR
out of it and some really strong initial users, but nothing that
will break the bank."
What were the main reasons for choosing Xsolla as your
"Xsolla had the right set of features for us: a comprehensive
set of international payment options, a full service customer
support team, and a relatively simple API to implement. The simple
fee structure was a big plus as well."
Tell us a little bit about your monetization model. Do you
plan to sell game cards only of the whole decks as well? Are there
going to be some founder’s packages? Is there a Pay to Win
War of Omens?
"We're not entirely sure yet where our monetization model will
go. We want to add some vanity, but we're going to monitor forums
and analytics and see what we can learn before we add new card
purchase/upgrade features. We don't want to create a "pay to win"
experience, but "pay to advance faster" is part of our model."
Do you agree that having as much
payment methods as
possible will help make the game more profitable than just relying
Are you planning to localize the game to Russian, Brazilian
or Chinese markets?
"We're still feeling out our business plan. If the game is
successful in the US, we'll likely push it out to other
territories. Either way, we're looking for publishers that are
interested in partnering in distribution in other regions, or in
the US for that matter. We're also looking for publishers to
partner on the mobile and tablet markets. A lot of work is going
into War of Omens, and it is being done by the right hand. The
developers clearly have a love for every card game, and is being
very careful to make sure everything is balance."
There are a lot of big plans for
War of Omens, and Xsolla is looking forward in seeing how
the game progress in the future. As of right now, the game has a
great start by offering a wide variety of account, payment, and