[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
World renowned videogame legend
PAC-MAN has chomped his way through
consoles, films, music and fashion over the past 34 years, but he
hasn’t stopped there…
Commuters were left stunned whilst driving along the M4 on
Monday night (24
th February) to discover the friendly yellow character
standing 80 feet tall and plastered across the iconic SEGA building
in Chiswick, West London.
Namco Bandai Games UK team wanted to reunite
PAC-MAN with one of his old pals ‘Sonic The
Hedgehog’ for the launch of
PAC-MAN and the Ghostly Adventures video game on
The plug was pulled 5 minutes in, however, when security guards
were alerted by local authorities as this was a stunt clearly
designed to shock, delight and decorate Sega’s impressive
building that graces West London.
“We wanted to be cheeky, create some fun, but obviously do
it quietly. Something that’s hard to do in the game’s
industry, but slightly easier at midnight. We hope Sega
aren’t offended, more delighted” commented Lee Kirton
PR & Marketing Director Bandai Namco Games UK.
Robert Leney, Data Broker, 34 said “I’ve been
travelling home on the M4 every night for the last 15 years and the
massive Sonic character has always been a marker that I’m
entering London. I was in complete shock to see it had been taken
PAC MAN. It’s all good though as I love
seeing my two favourite childhood video game characters reunited
The projectors used were the most powerful in the UK and produce
a 30m wide x 25m high projection area.