*The Millennial Audience Infographic*
London, UK, 3rd March 2014 – Today, the UK's most-watched YouTube channel the Yogscast and the world’s fastest growing digital retailer Green Man Gaming are sharing the first of a series of infographic results from their super duper winter survey.
With 64,620 surveys completed, the results draw attention to the key motivations of a gaming ‘millennial audience’ (70% of responses were from the 13-21 year old age range) that are heavily engaged with YouTube as their main source of information about videogames.
"With 70 years worth of Yogscast videos watched every day on YouTube, we were expecting to see a huge percentage of people saying they regularly watch Yogscast content. This survey reveals that viewers watch our videos on a daily basis predominately for the personality and humour of the content creators rather than for reviews, footage, competitions or how to guides about games and gaming,” says Rich Keith, General Manager of Yogscast. “61% of the vote said the personality of the people in the video was very important as to why they watch and is an interesting insight into the tastes of our core gaming millennial audience.”
The survey also makes it clear that the Yogscast audience isn't watching traditional TV - over half the audience watch less than an hour per day with 23% watching none at all. As for how they find out about videogames, again it's driven by video content. 32% of responses seek out information via YouTube on a daily basis (with 39% saying they visit YouTube several times a day). 12.5% of people surveyed visit gaming websites for information compared to 17% who prefer talking to friends and family.
“It’s fascinating to see a huge percentage of core gamers, 65% of whom game for more than 7 hours a week, are predominately looking for gaming information on YouTube,” says Darren Cairns, EVP Marketing at Green Man Gaming. “Through our partnership with the Yogscast, we’ve not only been able to reward people for taking part in the survey, but we’ve been able to further define what a core gaming audience wants; learning more about their gaming habits and preferences which will help us better deliver a great gaming service.”
For more information please contact:
Tracey McGarrigan, PR Manager
About The Yogscast
The Yogcast's original channel famously became the first in the United Kingdom to reach one billion views. As of March 2013, it was the most viewed and second most-subscribed YouTube channel in the UK. Every day, 60 years worth of viewing minutes is spent watching The Yogscast and its comedic adventures through games. The Yogscast also recieved the Greatest YouTube Gamer Award at The Golden Joystick Awards in 2012 and 2013.About Green Man Gaming and Playfire Green Man Gaming, based in the heart of London, UK, is world’s fastest growing multi-platform digital retailer targeting core gamers through its unique data-driven social commerce website. Green Man Gaming continued its impressive growth in 2013, doubling both unique purchasers and revenue. Green Man Gaming currently sells over 4,500 games from over 250 publishing partners in over 180 territories worldwide, as well as offering PlayStation and Xbox consoles and accessories in the UK.
In July 2012, Green Man Gaming acquired Playfire, a huge and vibrant global social network of core gamers. This service allows consumers to automatically track their in-game achievements, trophies and gameplay, as well as follow other gamers’ achievements and conversations about the games they love. With its new Playfire Rewards BETA program, Green Man Gaming is incentivising gameplay and encouraging new users to earn their way to new games and content by offering credit to spend on anything on the Green Man Gaming store. To date, Green Man Gaming has given out over 100,000 rewards, which change daily (details of which can be found on the Playfire Blog http://blog.playfire.com/).
Green Man Gaming was featured in The Sunday Times Tech 100 “Ones to Watch” for 2014, and has been named as one of the 50 hottest tech companies that the UK Government want to support to IPO as part of the Future Fifty programme. Furthermore, Green Man Gaming was listed in the “Silicon Valley Comes to the UK” (SVC2UK) top 100 companies with the potential to reach £100m in revenue within three to five years.