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Press Releases
  JetGetters is on Kickstarter
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04/06/2014
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

We launched the JetGetters Kickstarter 2 weeks ago in a similar fashion as we did 3 years ago with No Time To Explain. We created a rendered video with great music, and some hints at what the game was going to be about.

We did go into detail on the page itself on how JetGetters will be played, what the inspiration is, etc. Same as with No Time To Explain.

Launch day was ok-ish, and then slowly died off. Two weeks in, we are at $32k of the $50k goal. While our loyal fans did get into the details about the game, and after getting the idea instantly supported us, we had a hard time explaining what JetGetters is to the general Kickstarter user. 

Simply put, Kickstarter has changed. Drastically. There is enormous competition. You need to catch daylight and actually film a video explaining the game. You need to have a pitch video. 

So we did that, halfway into the campaign. 

Checkout the pitch video - Youtube or Kickstarter

I believe another issue with our campaign from the start was lack of reference material. The closest you can get to describing JetGetters is "Battlefield Meets Just Cause 2" - but that can mean any number of things. Is it a single player game with tanks and grappling hooks? It is an open world MMO Battlefield game? 

Whereas with most games on Kickstarter, there is either nostalgia or clear inspirations. JetGetters on the other hand is something that hasn't been done before. It's a brave new take on the multiplayer shooter genre. Is it Titanfall in the air? Is it Tribes 2 with grappling hooks? A little bit of everything.

"JetGetters is a multiplayer shooter where players fly high in the sky and hijack each others' vehicles mid-air."

Finally, the press in general is really hard to get interested in Kickstarter projects these days. If you are reading this right now, you probably had the urge to close this e-mail about 3 times now, just because it feels like "another Kickstarter project", which there are plenty of. 

However with a small loyal fanbase we were able to push JetGetters to $32k, without really explaining what the game is about. Here's fingers crossed that the new pitch will push it over the initial goal, and towards stretch goals which include Xbox One/PS4/Wii U versions. 

I will report back with how exhibiting at PAX East with an actual playable demo goes, meanwhile happy to talk about the curious case of crowdfunding over-saturation.

Meanwhile completely open to interviews, questions, everything! Can also schedule something during PAX. 

- Alex Nichiporchik, co-founder and producer at tinyBuild

 
 
JetGetters on Kickstarter
 

About tinyBuild GAMES:

tinyBuild GAMES was founded in 2011 by Alex Nichiporchik and Tom Brien, the duo behind No Time To Explain. Upon releasing their first indie game in 2013, the team partnered up with a series of other indie developers and morphed into an indie publishing and development company. tinyBuild released SpeedRunners and Not the Robots on Steam, and has a large cross-platform line-up of games releasing within the next few months. They are all playable at PAX East in Boston, April 11-13 2014. Booth #656.