Money, Money, Money
Berlin, 7 April, 2014. The development of computer games is costly. The prototype of a blockbuster game alone can swallow up an amount in the two-digit millions – even before the title has gone into production. The conferences at the International Games Week Berlin 2014, which will be opened in the Café Moskau tomorrow (Tuesday) at 11.30 a.m. by Björn Böhning, head of the Berlin Senate Chancellery, and Brigitte Zypries, Parlamentiary Secretary of State at the Federal Ministry for Economics and Energy, are featuring various panels discussing possible financing models and marketing opportunities. The International Games Week unites numerous industry and audience events under its umbrella and lasts until Sunday, 13 April. Accreditation is possible at the event venue. More information can be found at www.gamesweekberlin.com.
Top-notch international and national developers, publishers, designers, investors and financiers will be debating one of the industry's central issues at the Opening Summit (8 April), the game developers conference Quo Vadis (8 - 10 April) and in the conference section of the indie-game festival A Maze. / Berlin (9 - 11 April): which well-known and new models can be deployed to finance the development of computer games and what is important to know for the successful marketing of games.
- The opening panel (8 April, 12 a.m. – 2 p.m.) will have Dr. Klemens Kundratitz, managing director of the Koch Media Group, producer and marketer of digital entertainment products as well as Martin Hubert, CEO of the independent online marketer Ströer Digital Group, among others, speaking about marketing opportunities and trends.
- Marketing issues will also be addressed by Kai Bodensiek (Brehm & von Moers) under the heading of „Smash Hits of Unfair Marketing or What I should not do when marketing my Game“ (9 April, 10-10.45 a.m.).
- Rami Ismail, the founder of the Dutch indie game studio Vlambeer (RIDICULOUS FISHING, SUPER CRATE BOX), has been dealing with the challenges of marketing and merchandising of indie games for several years (8 April, 3 p.m. - 3.45 p.m.).
- Thomas Bidaux of ICO Partner will be dealing with the same subject under the heading „The State of Crowdfunding for Games“ (10 April, 2 p.m. - 2.45 p.m.) as will Heiko Klinge (IDG Entertainment/Making Games) under the heading of „The Best and Worst of Crowdfunding Campaigns“ (9 April, 10 a.m. - 10.45 a.m.).
- The new trend, crowdfinancing, i.e. the investment by a large number of individuals in the company instead of a project, will be debated on Thursday by the FundedByMe founder Pontus Frohde and Companisto CEO, Tamo Zwinge. A discussion will then follow on the question of how crowdfunding can be combined with other financing models such as incubator programmes, seed investment and business angels. (10 April, 4.30 p.m. – 5.30 p.m.)
- The Canadian Jason Della Rocca, indie game developer icon, former managing director of IGDA (International Game Developers Association) has launched the first games incubator for indie games with the creation of the Execution Lab, and is speaking at the Quo Vadis (10 April, 4.30 p.m. – 5.15 pm) and at A MAZE./Berlin (10 April, 2 p.m. - 3 p.m.).
- Representatives of funding institutions like Ina Göring from Medienboard Berlin-Brandenburg or Uta Eberhardt from the Creative Europe Desk Berlin-Brandenburg will give an insight into the various funding options for digital content on a regional, national and European level.