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  Startup Plans To Give to Dog Rescue Through Gaming
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]


Orange County, CA (May 2014) ZUUL Labs of Huntington Beach, CA, is releasing its rescue dog-inspired mobile game, Tall Tails, on Kickstarter.  Tall Tails is an exciting puzzle adventure that takes players into retro, storybook worlds where they must complete special objectives while getting to interact with, and customize, their rescue dog characters.

Post-Kickstarter, the game’s primary goal is to donate a percentage of its profits to dog rescue charities; and to become a well-known force for positive social action.  Founder/CEO of ZUUL Labs, Marty Cox, previous Founder of It’s a Grind Coffee Houses, and his wife, Louise Montgomery, have been heavily involved in dog rescue for many years, and wanted to incorporate their passionate cause into a new endeavor, mobile gaming. The game subtly promotes responsible pet ownership through its creative storytelling and animation. 

Kickstarter is a new-age ecosystem where backers join creators to bring new projects into development.  Family, friends and inspired strangers have pledged over $1 billion to over 60,000 projects to date, funding everything from homemade items, to celebrity-backed movies. The Tall Tails campaign will run for 30 days starting on May 19, 2014, with a goal of raising $150,000.

Well-known names have dominated the mobile game marketplace with popularity across all target demographics, thus becoming highly profitable. ZUUL Labs is attempting to create the next big mobile game, Tall Tails, to be wildly entertaining while at the same time giving to charity, and bringing awareness to the cause behind its inspiration. 


ABOUT: ZUUL Labs is an upstart, independent gaming company that is dedicated to quality, innovation and creativity; taking an integrated approach to game development to deliver next-level entertainment in mobile games. With a mission that extends beyond the creation of engaging games that bring people together, ZUUL Labs wants to also be a force for positive social action, focusing its efforts on helping animal rescue and other animal related causes.


Rachel Valentine



UBM Tech