PATH OF EXILE LAUNCHES IN BRAZIL
(São Paulo) July 2, 2014 - UOL BoaCompra, the leader in emerging markets and digital goods payments in Latin America, today announced a partnership with Grinding Gear Games to bring its popular, highly acclaimed action RPG Path of Exile to gamers in Brazil.
With this partnership, UOL BoaCompra's payment methods will allow Path of Exile players in Brazil the ability make purchases in-game using their preferred payment methods. To provide even further coverage for the dark and gritty action RPG, the payments giant will also monetize the game throughout Latin America, Portugal, Spain and Turkey. The partnership grants UOL BoaCompra exclusive monetization rights for Path of Exile in Brazil and will ensure that local customer support, payment gateways, and marketing through Brazil's largest content portal, UOL, will be provided.
"We have an avid player base in Brazil, so we're excited to finally be able to deliver the full Path of Exile experience and introduce the game to a whole new audience," said Chris Wilson, Managing Director for Grinding Gear Games. "UOL BoaCompra understands the Brazilian market very well and takes an innovative approach to deliver a high quality service to the Latin American community."
" Path of Exile is one of the most exciting RPG's we've seen in a while, and their community is growing rapidly in Brazil," said Christian Borneman, Head of Global Business Development for UOL BoaCompra. "The game's features - the ability to trade, modify, build characters, and challenge one another - is a perfect fit for Brazilian gamers who strongly prefer games with unique and social strategies; we're excited to bring such an acclaimed title to our gaming community."
To celebrate the launch, Grinding Gear Games is offering an exclusive pack valued at R$89 BRL ($40 USD). The pack will be available to all Path of Exile players for one week and includes:
Key features include:
ABOUT GRINDING GEAR GAMES
Grinding Gear Games is an independent game studio founded in 2006 and based in Auckland, New Zealand. Its team members come from various countries and have a diversity of backgrounds ranging from artificial intelligence and software security to industrial design and professional tournament gaming. GGG recently released its flagship title, Path of Exile, and is committed to ongoing expansion and new content releases for the critically acclaimed game. You can find more information about Grinding Gear Games at www.grindinggear.com
ABOUT UOL BOACOMPRA
Founded in 2004, UOL BoaCompra specializes in monetizing online games while offering and servicing more than 3,000 games across multiple platforms in LATAM, Portugal, Spain and Turkey. As part of Brazil's largest internet company and content portal, UOL BoaCompra's game portals aggregate more than 1.2 billion page views per month and has more than 120,000 POS across LATAM. Several of the largest gaming companies including Valve, EA, Riot Games, Bigpoint, SmileGate and Aeria Games partner with UOL BoaCompra to bring their games to emerging markets including Brazil and most recently, Turkey. For more information, please visit www.boacompra.com and keep up-to-date on the latest news at http://www.boacompra.eu/blog/.