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July 29, 2014
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07/07/2014
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Gothenburg, Sweden - July 7, 2014 

/Entropia Universe/ - Entropia Universe AB, the largest Massively Multiplayer Online Real Cash Economy (MMORCE) game, announced today that gamers will soon be able to experience Entropia Universe on several additional platforms. The new Competition Pet (ComPet) system will provide features of Entropia Universe, including creature clashes, and bring them together in an exciting smartphone, tablet and web browser application.

Smartphone, tablet and browser users will be able to compete with one another by selecting one of the many pets available in the ComPet application. There are various maturity and price levels available to fit players of all types, including a free-to-play version. Once a pet has been selected the user will choose a number of "buffs" and "add-ons" that can both personalize the pet and enhance its combat prowess. Next, users carefully prepare a unique battle plan; this is a set of special instructions for the pet on how to engage its rival. Once the user is satisfied with the pet configuration, the pet can be entered into the ComPet Arena or enlisted for defense duty at the user's home base. In any battle, trainers can win real cash prizes. If players play for free they can win special pet upgrades and points; if played for PED (Project Entropia Dollars), they can win more PED, which can be exchanged for real cash.  For more information please see the ComPet webpage at http://www.entropiauniverse.com/bulletin/buzz/2014/07/04/ComPet-app-deeds.xml.

Additionally, any player can be part of this revenue opportunity and earn PED when smartphone, tablet and web browser users play the new Entropia Universe ComPet App. Before launch, 200,000 ComPet Deeds, priced at 100 PED (10 USD) each, will be made available through the webshop and in the Entropia Universe auction. Deeds can be acquired by anyone with an Entropia Universe account, even those who may not have installed the full Entropia Universe PC client software. They can alternatively purchase deeds through the Virtual Tycoon Android mobile app and start earning revenue from ComPet activity, which is scheduled for launch in Q1 2015.

Deed holders will receive 30% of the gross ComPet  revenue. In addition, the ComPet affiliate program will enable users to recruit their friends and earn a 15% share of their recruited users' activity. The remaining 70% (or 55% in the case of an affiliate-referred user) of revenue will go toward marketing, operation and support for the ComPet App. In conjunction with MindArk's accountants, Price Waterhouse Coopers (PWC), the ComPet App accounts will be available for inspection and published on the Entropia Universe website.

The graph below shows the projected annual return on the ComPet deeds as a function of the number of paying users (potential additional revenue share from the affiliate program not included).

 

Assumptions underlying the graph:

1. The average user lifespan will be six months

2. 80% of the users will play for free and 20% will pay to play

3. The Average Revenue per Paying User and month (ARPU) will be 3 USD

 

About Entropia Universe AB 

Entropia Universe is the largest Real Cash Economy Massively Multiplayer Online Game in the world. Entropia Universe offers players the ability to participate in a unique virtual world where they have no monthly costs. Its innovative real money economy uses a virtual currency which has a fixed exchange rate with the US dollar. This allows players to deposit and withdraw real funds for their adventures on any virtual planet or in the real world. Entropia Universe uses a state of the art graphics engine to deliver the highest quality visuals in an MMO today.

For more information on Entropia Universe please contact us at the email below or go to our website at www.entropiauniverse.com

  

For further information, please contact:

Entropia Universe Media:

David Tractenberg

(310) 453-2050 x111

david@tractionpr.com

  

Copyright © 2014  Entropia Universe AB. All Rights Reserved.

  

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