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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

San Francisco, 9 th March 2015 – Mediasoft™ Entertainment, Malaysia is proud to announce the latest sequel in their award wining sports games, Li-Ning Jump Smash™ 2015 at the Game Developers Conference (GDC) in San Francisco.

Heralded as “The Best New Game” from China with 6 million downloads in the first 6 months, Mediasoft™ Entertainment is back with the world’s number one badminton game Li-Ning Jump Smash™ 2015. Featuring an all-new gameplay, stadiums, characters and visual effects Li-Ning Jump Smash™ 2015 is set to excite and delight players and badminton fans alike.

Unlike previous versions of the Jump Smash™ titles, this new 2015 update will focus on an animated storyline that follows a character’s journey through the Jump Smash™ Championships. Enjoy the refreshed visual images of badminton through anime, including your own personalised CustoMe™ characters as well as 16 all new stadiums and 32 playable characters.

Managing Director, Havene Liew has this to say, “Badminton holds a special place in my heart and home of Malaysia and the Asian region. We’re excited to be launching Li-Ning Jump Smash™ 2015 at this year’s GDC conference as the start of the next stage in sports gaming in terms of gameplay and animation.”

New gameplay advances include a brand new user interface that includes individualized skill upgrades, a doubles gameplay as well as the long awaited for PvP feature. Fans now have the opportunity to battle it out with their friends as well as in online multiplayer tournaments using their own personalised CustoMe™ characters.

Jump Smash™ has been awarded several accreditations one of them being from the Asia Smartphone Apps Contest & Summit 2014. With outstanding visual effects and high quality gameplay design, the Jump Smash™ Series is set to be one of the shining stars in the sports game arena of mobile gaming.

About Mediasoft™

Mediasoft™ Entertainment is an award winning Malaysian world-class games studio producing high quality creative content since 2012. They consistently strive to instill creativity and innovation to grow the company’s business globally, as well as to achieve the goal to be top player in game development and animation industries. Capitalizing on strategic partnership and distribution links across Asia, North America, Europe and Middle East. Mediasoft™ Entertainment aims to cater for various games development and IP creation needs from conceptualization to post-production stage.

About Jump Smash™

Badminton: Jump Smash™, which is Mediasoft™’s flagship sports title is a mobile game first launched in 2013 in both the App Store and Google Play Store. The game received 1.5 million downloads within the first two weeks of its launch. The game also received the Certificate of Merit in the Asia Smartphone Apps Contest in 2014. In 2014, Jump Smash™ was launched and later netted a 5-year partnership with international sports brand, Li-Ning. Updated version of the sports title will also be launched annually for both the iOS and the Android.  To date, the game has received 6 million downloads and has plans to expand the flagship title to include other forms of content and merchandize including comics, animation, etc.

About Game Developers Conference (GDC)

The Game Developers Conference (GDC) is the world's largest and longest-running professionals-only game industry event. The GDC attracts over 24,000 attendees, and is the primary forum where programmers, artists, producers, game designers, audio professionals, business decision-makers and others involved in the development of interactive games gather to exchange ideas and shape the future of the industry. The GDC is produced by the  UBM Tech Game Network.

For more information, please contact:

Emily Lie, PR Manager

Mediasoft™ Entertainment

E: [email protected]

T: +603 8051 6333

M: +6012 405 7833