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Press Releases
  The Defense: joinDOTA’s Flagship Dota 2 Tournament Returns and Hits Danish Television
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09/07/2015
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Press Release For Immediate Release

Berlin – 7th September 2015 –  In 2011 joinDOTA, a Freaks 4U Gaming project, conceived the first large international online tournament series for Dota 2 to date – The Defense . There were four seasons that cultivated an ardent community and built the foundations for the game’s present status as an established eSports title.

Today, after a two year hiatus, The Defense returns bigger than ever before and with a base prize pool of $ 75,000. Through ticket sales this amount will continue to rise. Over the next ten weeks, selected matches will be aired live on Danish television for the first time ever on the TV 2 ZULU broadcasting channel. This cooperation makes it possible to reach an entirely new target market and to establish eSports on television. As part of the TV show, Jacob “ Maelk” Toft-Andersen will commentate the matches in Danish, with the other joinDOTA team members, Toby “ TobiWan” Dawson, Austin “ Capitalist” Walsh, Gareth “ Durka” Bateson and William “ Blitz” Lee, producing the international livestream in English on Twitch. Every Monday to Wednesday from 8 pm CEST the broadcasting crew welcomes Dota 2 fans live from their Berlin-based studios.

Livestream: Starting today, from 8 pm CEST via www.the-defense.com

The Defense Live On TV

With the return of The Defense, joinDOTA is partnering up with Danish broadcaster TV 2 DANMARK to create the interactive eSports show “eSport på ZULU” for the Danish comedy and youth channel TV 2 ZULU. Twice a week, for a period of ten weeks, Jacob “Maelk” Toft-Andersen and Dota 2 expert, Troels “ SyndereN” Nielsen, will cast matches from The Defense as part of the Danish TV coverage. Since eSports is one of the fastest-growing sports markets in the world, it’s a natural step for ZULU to bring eSports content to Danish television. The ZULU eSports program is an AFP production (Advertiser-Funded Programming) that is partly sponsored by the largest Danish vendor of sports-betting games, Danske Spil. By using this format a smooth fusion of traditional TV viewers and internet users can be created, engaging an entirely new audience in the Dota 2 experience and allowing them to enjoy the thrilling matches of joinDOTA’s flagship tournament, The Defense.

Airing Times

 

Livestream (EN)*

Live Broadcast (DK)**

Producer

joinDOTA

TV 2 ZULU

Date

7. Sep – 11. Nov 2015

Monday – Wednesday

7. Sep – 11. Nov 2015

Monday and Wednesday

Time

From 8 pm CEST

(2x two-game series)

From 10:30 pm CEST

(1x two-game series)

Commentators

and Hosts

Toby “ TobiWan” Dawson

Austin “ Capitalist” Walsh

Gareth “ Durka” Bateson

William “ Blitz” Lee

Jacob “ Maelk” Toft-Andersen

Troels “ SyndereN” Nielsen

Jasper Ritz

URL

www.the-defense.com

www.play.tv2.dk

  • Find more regional livestreams on joinDOTA
** Pay TV; Online content only available during airing time

Tournament Overview

The online qualifiers for The Defense last ten weeks and are separated into two group phases, each consisting of 15 game days. For the first group phase, twelve teams (2 x 6 teams) join, of which six teams progress to the second group phase after five weeks. For the second group phase, six additional teams are directly invited to form a pool of twelve teams (2 x 6 teams). For the finals only three teams will progress to the first-ever The Defense LAN finals. On-site these teams will face a fourth invited team to fight for a spot on the winners’ podium.

From Monday to Wednesday, joinDOTA provides live coverage of two two-game series each day. The first two-game series starts at 8 pm, whereas the second starts at 10:30 pm CEST. The latter will be broadcast live on Danish TV station TV 2 ZULU. Admirers of The Defense can now get a ticket for only $ 2.99 as the digital item has now been separated from its item bundle..

Get more information about tickets, items and contributing to teams via  www.the-defense.com .

“On a personal note I am really happy we have brought back The Defense and I hope not only the community veterans but also new members are able to enjoy the coverage,” says Toby “TobiWan” Dawson, commentator, joinDOTA. “It is also great to have TV 2 Danmark on board bringing eSports to television and giving ‘syndereN’ and ‘Maelk’ the chance to broadcast in their own language. I am also really looking forward to utilizing our new studio!”

 

“At TV 2 ZULU we focus on the most trending themes among our young viewers. ESports is the fastest growing sport in the world and we would like to create a show, where our audience can experience the world of eSports in a Danish setting and with Danish commentators. The program will be available on all ZULU platforms and we will integrate comments and questions from our users to make it interactive”, says Sune Roland, head of TV 2 ZULU.


Press Contact

Jasmin Kobin

PR Manager

Freaks 4U Gaming GmbH

[email protected]

Mobile: +49 176 / 13 73 25 21

Timo Helmke

PR Director

Freaks 4U Gaming GmbH

[email protected]

Mobile: +49 176 / 13 73 25 20

Freaks 4U Gaming GmbH

Public Relations

[email protected]

Tel.: +49 30 / 330 96 66-20

Fax: +49 30 / 330 96 66-99

About Freaks 4U Gaming

Freaks 4U Gaming GmbH with its head office in Berlin, Germany and a branch office in Taipei, Taiwan and Niš, Serbia is a gaming Marketing and PR agency offering worldwide services. Our company portfolio contains strategic consultancy for brand development and product marketing, specific Marketing and PR campaigns, as well as individual services in the field of campaign execution, Community Management, Social Media Management, media production and event organization. We also offer know-how about the gaming industry and transparent market research for our customers.

The Freaks 4U Gaming GmbH staff consists of experts from all different gaming related market sectors which is why we can offer authentic, omnipotent and enduring strategies to convert marketing costs into lucrative investments.

Please find more information under www.freaks4u.com .

About TV 2 DANMARK

TV 2 DANMARK A/S is the company behind Denmark's most-watched channel, TV 2, and behind the country's most-watched channel family.

TV 2 DANMARK A/S is owned by the Danish state and the public service channel TV 2 is operated on a commercial basis. Until 2004, TV 2's main channel received a smaller share of the license fees. Since 2012, the main channel TV 2 has been partially funded by subscription.

TV 2 aired on October 1, 1988, and less than three years later TV 2 had become the largest TV channel in Denmark. TV 2's range of programs includes news, documentaries and lifestyle, entertainment, sports, Danish fiction, current affairs, films, morning television and children's television.