ACTIVISION BLIZZARD CONSUMER PRODUCTS GROUP BRINGS FRANCHISES OF THE FUTURE, ESPORTS AND FAN-FAVORITE PROPERTIES TO LICENSING EXPO 2018
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London, UK (May 22, 2018) – Set for ongoing growth with a slate of world-class entertainment properties, Activision Blizzard Consumer Products Group (ABCPG) arrives at Licensing Expo 2018 with an all-star roster of licensing and retail partners. Through gameplay, film and television content, esports events and consumer products, Activision and Blizzard Entertainment are creating depth, breadth and longevity of engagement around their franchises and across platforms. A year into the group’s formation, ABCPG is successfully delivering against the company’s franchises, including Blizzard’s Overwatch® and Activision’s Call of Duty®, among others.
The merchandising program for Overwatch is significantly expanding. Hasbro has been awarded the master toy license for the franchise with plans for a wide range of play experiences including a NERF product line, games and more. Additionally, LEGO® Group has plans for multiple Overwatch building sets across various price points. Further, Overwatch is just one of many Blizzard Entertainment properties featured in the recently announced exclusive apparel line from UNIQLO as part of its Spring/Summer 2018 collection that launched globally on May 18.
The pop culture phenomenon Call of Duty franchise continues to realise massive success, and Activision is poised to have the largest merchandising program to date based on product category and global expansion. This year Black Ops is back! The highly-anticipated Call of Duty: Black Ops 4, scheduled for release on October 12, perfectly lends itself to new categories including collectibles and allows for a richer assortment of assets to support the massive game experience built for fans. Design agency PowerStation Studios is bringing new creative to life that’s expanding the depth and breadth of the program and supporting partners across various international markets.
Esports has emerged as a significant opportunity that engages millions of players and spectators worldwide. Activision Blizzard is at the forefront of competitive gaming with the Call of Duty World League, MLG Network and the Overwatch League™, the first major global professional esports league with city-based teams. A robust apparel line is at the centre of the merchandising program, designed to appeal to a massive global audience of gamers. ABCPG is currently seeking best-in-class partners across all product categories to explore burgeoning licensing and merchandising prospects targeting a new era of fans.
“Since debuting at last year’s Licensing Expo, we’ve begun to successfully realise our vision of offering more value and more opportunities for our global licensing and retail partners by leveraging the blockbuster franchises that Activision and Blizzard have created and expanded over many years of dedicated development,” said Tim Kilpin, CEO and president, Activision Blizzard Consumer Products Group. “For our hundreds of millions of players around the world, we’re working hard to build lasting global franchises that they can connect with across game platforms and through esports and vibrant transmedia story content. We are well positioned to continue playing a leading role in shaping the future of entertainment.”
Located in Booth #U202, additional highlights of Activision Blizzard’s slate coming to Licensing Expo 2018 include:
Activision Blizzard Consumer Products Group is a division of Activision Blizzard (NASDAQ: ATVI), an S&P 500 company and the world's most successful standalone interactive entertainment company. Building on the existing consumer products businesses, the newly formed Activision Blizzard Consumer Products Group encompasses Activision, Blizzard and King’s franchises of the future. The division is passionate about working with best-in-class partners around the world to create high quality and deeply relevant merchandise that gives fans new ways to play, display, wear and live the brands they love. Activision Blizzard is home to iconic and beloved entertainment franchises, including Activision’s Call of Duty®, Crash Bandicoot, Spyro, and Skylanders®; Blizzard Entertainment’s World of Warcraft®, Hearthstone® Overwatch®; King Digital Entertainment’s Candy Crush™ and Bungie’s Destiny.
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¹Based on internal data and reports from key distribution partners.